Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?

Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…

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Let’s explore a simple 3-step approach that will help improve any dealership department.

1. What am I doing now?

Do you clearly understand the road to revenue or process flow from origination to transacting business?

For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…

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Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.

In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…

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I want to take a look at a myth that has been a mainstream statement for years – the idea that knowledge is power. I find as I visit stores and conduct workshops across the country, I meet a lot of “know it all” salespeople or worse yet, negative salespeople who want the customer to take all of the responsibility for not buying a car. I also want to reach out to the people that sit in training nodding their head in agreement or taking a ton of notes, only to leave behind the concepts they… Continue