Larry Bruce
  • Male
  • Houston, TX
  • United States
  • MicrositesByU.com
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
MicrositesByU.com
What is your current position within your organization?
CEO
What is your company website?
http://www.micrositesbyu.com
What is your Facebook page/URL?
http://www.facebook.com/profile.php?id=100000267282324
What is your LinkedIn page/URL?
http://www.linkedin.com/in/lbruce67
How did you specifically hear about DealerELITE? If referred, who?
twitter
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I really don't know enough about this site to tell you, i was really just checking into article link from @VelocitySales

Larry Bruce's Blog

BDC, Call Center...BS...Call It What It Is!

Posted on May 27, 2013 at 7:30pm 65 Comments

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?”on autonews.com. I got the article from Andy Warner on twitter. This article highlights dealers that…

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The Value of A Promise Kept

Posted on October 19, 2012 at 6:00pm 2 Comments

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…

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What The Merovingian Can Teach You About Marketing

Posted on October 13, 2012 at 10:48am 0 Comments

"Why"?

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…

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More ZMOT!...Really?

Posted on April 8, 2012 at 10:32am 1 Comment

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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