This article originally appeared on Driving Sales but I wanted to share it with the Dealer Elite community. (I recently entered a time warp which took me two years into the future. While there I…Continue
Auto dealers with one or two locations in secondary markets are often short of marketing resources, including staff to execute strategies and budgets to raise the visibility of the store and drive more showroom traffic. Now a company has come up with a solution to help these dealers generate more visibility in their communities via traditional, digital, and…Continue
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers are looking to upgrade their vehicles. All this is good news for auto retailers.
The issue from a transparency viewpoint is the “low monthly payment and big down payment” advertising to lure consumers into the dealership. At this point…Continue
We talk about commitment, sacrifice, and courage but too often in our world today those words ring hollow and many only "talk the walk." In honor of one man who chose to "walk the talk" I changed my profile photo to honor Arland D. Williams Jr. who made the ultimate sacrifice to help others. I invite you to read more about him.Continue