Featured Blog Posts – May 2014 Archive (43)
10 Tips To Make Your Automotive Website Cutover Successful
By Brian Pasch
There is much misinformation about changing website platforms, and if you plan properly, the transition can go very smoothly. The key is to get all the parties together to discuss integration to your dealership's DMS, inventory management tools, CRM platform, advertising…
Added by Brian Pasch on May 1, 2014 at 10:00pm — No Comments
Strong Automotive Merchandising Review
Has anyone heard of Strong Automotive Merchandising? My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased. In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions. It sounds like malarkey to me and I don't buy into it. Just wanted to see if anyone else had experience with this company. O, and one…
ContinueAdded by Jackie Cahill on May 1, 2014 at 1:34pm — No Comments
Is this a "Training Issue"...?
Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.
Sometimes it’s the training, sometimes it’s the employee and sometimes it’s the management.
And 100% of the time when there is little progress in performance…
ContinueAdded by Leonard Buchholz on May 1, 2014 at 12:03pm — No Comments
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