I popped open my DealerKnows email this morning and saw that Google Analytics sent out a Benchmark Newsletter.  (See below).  If you recall, when signing up for your Google Analytics account, you were offered to "opt-in" to anonymous data-sharing with Google.  Well they've consolidated the data and are making some modifications to their standard benchmarking report.  The information is revealing, but how does the…

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In my 29 years of retail experience…and in coaching…literally…thousands of individuals…

 

I have come to notice… an individual will fall into one of three categories… of happens…

 

And that is H-A-P-P-E-N-S…happens…

 

A person will either…MAKE things happen…

 

Or they will…WATCH things happen…

 

Or…they will look around and ask…WHAT HAPPENED???

 

Now obviously…there is a clear and distinct difference… between…

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Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

 

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

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Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service?

 

Next you will need to conduct research to determine the most appropriate social media platforms relevant to automotive marketing. No two dealerships are alike in this respect and the results of this kind of research always turns up…

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http://howto.wired.com/wiki/Get_Started_On_Google%2B?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=My+Yahoo

Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?



Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue

 

 

     I find that to many Sales People start off on the wrong foot. It starts with the meet and greet.

I see a widespeard approach with lack-luster entiuasm, energy, excitment, professionalism. It seems the

Sales-Person has already looked at the trade, made a determination that the Guest is buried alive in it,

and that God, the Pope and Jesus cannot get them out of it.

     The Salesman has looked at the Customers clothes and has already made…

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Customer retention…. It’s the single most important item…. that any Dealership can concentrate on….



Let me start with an NADA statistic



NADA did a survey…. And it showed that customers that service their vehicle… at the dealership…. are 17 times more likely to purchase another vehicle from you.





17 TIMES more likely!!!



Not twice as likely….



Not 5 times more likely….



Not even 10 times more likely…



Seven…teen times… Continue