Featured Blog Posts – August 2012 Archive (65)

Selling Service at the point of creation

Like buying a car, your customer has a choice when it comes to service. Your odds of winning that business dramatically increase, if you are on the phone with your customer, at the point the need for service is created. AutoMBrace was created to fill this void.. Contact us through Dealer Elite.  

 

Fewer cars, lower margins – AutoMBrace understands that the dealerships profits come from the service department. Service revenue depends on selling service to your customers and,…

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Added by Bob MacMinn on August 2, 2012 at 12:31pm — No Comments

Why salespeople suck (it's not what you think)

Where have all the cowboys gone?





That was a great song from the ninety’s right? Well maybe not such a great song but it was the song played over and over and over. For some reason on my way to the dentist this morning this song popped in my head because I’ve really been wrestling with the fact that the cowboy…

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Added by Mathew Koenig on August 2, 2012 at 10:14am — 3 Comments

Have you established any new methods to "wow" your clients so they will stay loyal to your store?



"Dealer traffic volumes are expected to decline 20% by 2013, causing a 25% drop in revenue that will force car dealers to adapt to an *increasingly difficult environment and try new methods to keep customers coming back." says J.D. Power

This information was published on the home page of Yahoo News in the fall of 2010.

Have you established…

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Added by Sally Whitesell on August 2, 2012 at 8:22am — 9 Comments

Mobile Facts for Car Dealers

Does anyone remember when car dealers thought the Internet was not going to impact their business and that they did not need it? Heck I sure do because I was behind a desk at a store and remember it like it was yesterday.  Well now we are faced although in a smaller scale a similar question, “Do I really need a mobile website”?

My goal of this blog is to give you some statistics and patterns that will certainly open your eyes as to what is happing in the automotive segment and what is…

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Added by Terry Holbrook on August 1, 2012 at 11:15am — No Comments

Facebook Unleashes Page Post Targeting

Facebook page posts can now target multiple audiences with many more options.

Over the next few weeks, Facebook Page admins might start to notice a strange button that looks a lot like a deer-shooting-target from a rifle gun. Could this possibly be a new targeting feature? Yes, yes it is. This targeting feature, called Page Post Targeting, is similar to…

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Added by Brent Albrecht on August 1, 2012 at 10:55am — No Comments

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