It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.
It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and…
ContinueAdded by MANNY LUNA on October 30, 2012 at 2:43am — No Comments
Found this post on one of my social media news feeds one afternoon. "Two hundred inactive FB 'friends' going today so I can make room for those that want to play here. SeeYa.' This statement was posted by someone I consider a fairly savvy promoter, especially in social media, for a highly visible organization. Of course,…
Added by Stephanie Young on October 22, 2012 at 10:30am — 2 Comments
Like so many other Americans, I gathered up my snacks and beverages to sit down in front of a television to catch the NFL Big Event. Having a career in marketing and sales, I paid curious attention to the messages conveyed in the 60 second spots aired between plays. This year, I heard it loud and clear from the Automotive Industry.
One third of all advertisements aired during The Big…
ContinueAdded by Stephanie Young on February 9, 2012 at 9:30am — 6 Comments
Added by MANNY LUNA on August 23, 2011 at 12:56am — No Comments
The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet. You might be in the same boat or your might just want to stand out from the other name brand dealer down the street. Social Media Marketing is about standing out and being popular. Yes, it takes us all back to those high school days where some of us excelled at…
ContinueAdded by Stephanie Young on July 27, 2011 at 10:30am — 8 Comments
Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism. Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans. With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a real time and…
ContinueAdded by Stephanie Young on July 20, 2011 at 10:00am — 5 Comments
The first step to Social Networking suicide is to use this media as a place to make the sale. Social Networking is a relationship building network and not the shopping network. A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position. With this in mind, a Social Network is a place for…
ContinueAdded by Stephanie Young on July 7, 2011 at 9:30am — 14 Comments
Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities. As a result, Social Networking has become as much a part of your corporate brand as your website. Not sure Social Networking is right for your organization? …
ContinueAdded by Stephanie Young on July 6, 2011 at 12:00pm — 13 Comments
The word “social” in social network can be a bit misleading when building an online brand for your company. Social networking was born out of the concept of sharing one’s personal life and not professional endeavors. Today, people as well as companies are using social media to drive personal and professional branding. Social networking is still a format that is deeply embedded in personal…
ContinueAdded by Stephanie Young on June 30, 2011 at 11:30am — 18 Comments
To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out. Here are three focus areas that will help you build your own personal brand:
Under Promise, Over Deliver. Many sales people will do less than they promise while chasing a sale. Their…
Added by Stephanie Young on June 29, 2011 at 10:30am — 12 Comments
In real estate it is location, location, location. In the retail sales world, it is perception, perception, perception. Every one of your consumers wants to have a individualize experience when doing business with your organization. I like to call it the “Disney” experience since Disney has set the benchmark in customer service. It might be a…
ContinueAdded by Stephanie Young on May 10, 2011 at 10:30am — 6 Comments
The newest keeping up with the Jones’s marketing trend is Social Media Marketing. Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise. Business hours have been replaced with 24/7 virtual access to your dealership. Social Media Marketing has become a channel for customer support, service and satisfaction. …
ContinueAdded by Stephanie Young on May 6, 2011 at 1:30pm — 1 Comment
Social Media is not kids play any longer. Social Networking has found a home outside of the college dorm and into main stream capitalism. More and more businesses globally are adopting Social Media Marketing Plans. Social Media is one of the newest tools available to the global economy, but how does it affect your business? Why should you invest some of your marketing resources in the…
ContinueAdded by Stephanie Young on May 6, 2011 at 1:30pm — 9 Comments
Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.
The ink on the divorce decree was nearly dry and I was out to make some big changes in my…
ContinueAdded by Stephanie Young on May 3, 2011 at 12:00pm — 11 Comments
[as featured on CarChat24's blog]
We’re a live chat company. Just in case the name of the product (CarChat24) didn’t give it away, I just thought I’d state the obvious. What do you think about us?
Be honest.
Let’s say 100 people claimed we…
ContinueAdded by Katie Colihan on April 3, 2011 at 12:17am — No Comments
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