Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership.
Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…
ContinueAdded by Joe Friedrichsen on March 5, 2020 at 3:00pm — No Comments
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…
ContinueAdded by Ed Barton on January 6, 2020 at 9:12am — No Comments
Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren't sure what reports they should be looking at and what data they should be gleaned from those…
ContinueAdded by Tim Duke on December 16, 2019 at 10:19pm — No Comments
"Back to the Future" is a fantastic film franchise. I'm just going to put my bias for it right out there from the get-go. I’m not sure about you, but I am particularly fond of 1980s science fiction movies. The 1985 classic was visionary, and the sequel where they go 30 years into the future is shockingly accurate with its technology predictions. It predicted…
ContinueAdded by Adam Swanson on December 3, 2019 at 9:53am — No Comments
In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.
Many dealerships…
ContinueAdded by Tim Duke on November 6, 2019 at 9:49am — No Comments
It’s a well-known fact the best leads aren’t the ones that are bought, but those that convert on your website. These leads close faster, close at a higher rate, and close for higher gross than any other online lead. The problem is that websites are consistently converting less than 1% of their traffic into leads. Some are higher, some lower, but rarely does…
ContinueAdded by Tim Duke on October 3, 2019 at 10:24am — No Comments
Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…
ContinueAdded by Ed Barton on September 3, 2019 at 10:05am — No Comments
Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the…
ContinueAdded by Steven Laureys on August 7, 2019 at 10:09am — No Comments
Everyone wants to be number one when it comes to search engine results. Many dealers are fighting an uphill battle because they're competing with not only their manufacturer but also massive third-party sites. This competition has the benefit of working on a single website that can use its authority to push dealerships out of relevant search terms. In…
ContinueAdded by Daniel Bompadre on June 4, 2019 at 11:00am — No Comments
The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.
Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with…
ContinueAdded by Jim Flint on April 30, 2019 at 10:56am — No Comments
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…
ContinueAdded by Jim Flint on April 25, 2019 at 10:02am — No Comments
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:
Sure, there are hundreds of questions to ask. Millions of data…
ContinueAdded by Jim Flint on April 23, 2019 at 10:47am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…
ContinueAdded by Jim Flint on March 22, 2019 at 10:12am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…
ContinueAdded by Jim Flint on March 12, 2019 at 10:18am — No Comments
The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage. Five of the best six seasonally-adjusted sales months over the years happen between March and August. Working the details and making sure that you’re taking care of them…
ContinueAdded by Jim Flint on February 22, 2019 at 10:21am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…
ContinueAdded by Jim Flint on February 12, 2019 at 10:50am — No Comments
How to get started with the Local SEO This is question most people ask for me I am here to tell you about the Local SEO. Organizations that have possessed the capacity to improve their on-page and off-page SEO methodologies are as of now receiving the preeminent rewards of nearby SEO. For other people, there are obvious chances to start their neighborhood SEO ventures.
Google suggests that 80% clients lead online looks for SEO…
ContinueAdded by Isabella Rossellinii on February 8, 2019 at 12:30am — No Comments
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.
The common currency for marketing metrics for…
ContinueAdded by Jim Flint on January 22, 2019 at 10:08am — No Comments
We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.
Value and Values. Two different things.
Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…
ContinueAdded by Jim Flint on January 18, 2019 at 10:30am — No Comments
Heading into the New Year, even the speed of speed seems to be picking up speed.
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…
ContinueAdded by Jim Flint on January 11, 2019 at 10:13am — No Comments
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