As the holiday season approaches, auto

dealers seek ways to take advantage of the holiday spirit to promote

their dealerships. One way to do this is to choose a charity to donate

money to and then use Facebook and Twitter pages to encourage people to

give. For example, Chevy dealers are running the Chevy Gives More

campaign and integrating this with Facebook. A charity promotion is a

good opportunity to help those in need as well as to build fans on… Continue

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with

their friends and come to expect the same casual approach from the

pages they like.

There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…

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Google is now integrating Promoted Tweets into Google Realtime

Search. Twitter allows advertisers to pay for Promoted Tweets that will

show up above the others in search results, similar to Google AdWords.

Twitter itself only just unveiled Promoted Tweets, which the company is

running on a trial basis with a select group of marketers, but

eventually will open up to anyone who wants to advertise, including car

dealers.

Not too long ago, Google rolled…

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Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice…

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Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to…

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Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable…

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So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

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Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…

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