Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

Find Out How You Can Win And Keep Service Customers…

Find Out About The Strategies That Led To It's Success



In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.



Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…

In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!



  Tune in now and…

On this week's Think Tank Tuesday:

• Find out what tool your website is missing…

WAAOL - Auto Industry Insiders

Auto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show airing on Thursday, 04/24/14 at 12 Noon EST features an interview with Charles Chamblee III, the founder of xChange, discussing their new…

Why Work Harder For Less?

On this week's Think Tank Tuesday:

✓ Learn how to identify your clients

✓ Find out what you need to be spending time on

✓ Determine key mistakes in your sales process

WAAOL - All Automotive Advertising News All The Time

Automotive advertising agencies don't know what they don't know about Social Media.  However, they do know where to find out; today's Automotive…

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking.  Todays Lunch With…

WAAOL- All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a…

WAAOL, All Automotive Advertising News All The Time

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it…

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.…

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Omnicom will buy up to $100 million in ads on Instagram (owned by Facebook) this year. The ads on Instagram so far have been limited to using people’s Facebook profiles in order to target them, but working with Omnicom will…

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.…