The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme among models carrying over for the 2013 model year, and…

Social Media is a growing element in daily life – but what about the consumer experience on social media with brands? Understanding where marketers can access the social space in an effective way is crucial to strengthening brand advocacy and generating interactions with shoppers and prospects.…

Car shoppers often start their buying process online, and many don’t even step foot in the dealership until they are ready to purchase.

As important as it is to get a customer onto the lot to make that final sale, their experience on the internet is crucial.

Luca de Meo, the global head of marketing for the Volkswagen Group,…

Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing.  2012 will see a majority of dealerships dedicating more resources to their …

Are leads from live chat really leads?

If you are the general manager of a dealership that has never used automotive live chat service or software, you’re probably…

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

ActivEngage was honored to have its CEO and Co-Founder Todd Smith featured as a keynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …

A study released in September shows how Ratings and Reviews has an impact on consumer shopping decisions.  They seek out what experiences other consumers had before they make their own decision.  This of course is different from general "social media" where they seek out commentary from their friends.

Some excerpts of this study include:"Data from “The 2011 Social…

• Consumers will look for more realness and human touches
• Consumers will be more prone to try new products and services
• Targeted pricing and offers for your potential customers
• Consumers will look out for gaining Online Status Symbols
• Consumers will convert into “Twin-sumers” and…