You already know your customers are online learning about the products and services they’re considering. And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing articles, pics, and videos online, there are a few things to remember. …
ContinueAdded by Joseph Little on November 23, 2016 at 2:50pm — 1 Comment
This Week in Social Media
News for the Week of November 21
Facebook Updates Metrics and Reporting
Facebook had reportedly been having some issues with the metrics it provided, so they have…
ContinueAdded by Joseph Little on November 22, 2016 at 4:57pm — No Comments
Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership. Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected individuals with access to endless information that…
ContinueAdded by Joseph Little on November 21, 2016 at 1:28pm — 1 Comment
Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…
ContinueAdded by Joseph Little on November 18, 2016 at 2:45pm — No Comments
This Week in Social Media
News for the Week of November 14
Instagram Adds More Features to Stories
New Instagram Stories features, including Boomerang, Mentions, and Links have been added…
ContinueAdded by Joseph Little on November 15, 2016 at 12:03pm — No Comments
Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases. While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in. When it comes to automotive,…
ContinueAdded by Joseph Little on November 10, 2016 at 3:11pm — No Comments
This Week in Social Media
News for the Week of November 7
Twitter Beefs Up Customer Service Efforts
Twitter announced they have added two new features to Direct Messages:…
ContinueAdded by Joseph Little on November 8, 2016 at 1:23pm — No Comments
Great brands differentiate themselves through storytelling. Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about. Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…
ContinueAdded by Joseph Little on November 7, 2016 at 2:52pm — No Comments
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying. Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…
ContinueAdded by Joseph Little on November 2, 2016 at 2:37pm — No Comments
This Week in Social Media
News for the Week of October 31
End Screens Feature From YouTube Available for All
When creators produce great content, it leaves viewers looking for more. End Screens is…
ContinueAdded by Joseph Little on November 1, 2016 at 12:22pm — No Comments
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want. Whatever the product, there’s no shortage of options and…
ContinueAdded by Joseph Little on October 31, 2016 at 2:05pm — No Comments
Ride sharing. Corporate fleets. Short-term rentals. Mass transit. Ride subscription plans. The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way. Brand-new drivers are no longer forming lines at the DMV the second they…
ContinueAdded by Joseph Little on October 27, 2016 at 2:31pm — No Comments
This Week in Social Media
News for the Week of October 24
Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses
Facebook issued an update to improve the usage of the Events bookmark by adding a new…
ContinueAdded by Joseph Little on October 25, 2016 at 3:11pm — No Comments
Added by Joseph Little on October 21, 2016 at 1:43pm — No Comments
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world. All these things are causing a major shift in the way…
ContinueAdded by Joseph Little on October 19, 2016 at 4:22pm — No Comments
This Week in Social Media
News for the Week of October 17
Pinterest Increases Targeting Options for Ad Campaigns
Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get…
ContinueAdded by Joseph Little on October 18, 2016 at 3:21pm — No Comments
Added by Joseph Little on October 14, 2016 at 9:44am — No Comments
This Week in Social Media
News for the Week of October 10
Facebook At Work Getting Ready to Launch
This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…
ContinueAdded by Joseph Little on October 11, 2016 at 11:31am — No Comments
You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying. But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?
The connection your employees have with your customers is…
ContinueAdded by Joseph Little on October 5, 2016 at 2:40pm — No Comments
Added by Joseph Little on September 30, 2016 at 2:53pm — No Comments
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