Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or Autotrader.com.

In…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…

I have been writing a number of articles on Google Analytics and how dealers can customize their Analytics reports to give the dealership a better view into which marketing investments are working to sell more cars. The auto industry has to start a better discussion on the Key Performance Indicators (KPI) that drive more car sales in regards to marketing investments.…