Before I share this recent change I noticed in Google, I have to say that Google is making frequent  changes to organic and paid search results and dealers have to stay connected with these changes.  Your Automotive SEO strategy can not be STATIC, it has to be dynamic.

It is great to see that a number of automotive leaders are sharing what they are seeing.

Dave Page, from…

Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP).  Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital marketing, and social media strategies.

The…

For years, dealers in the Northeast have not had choices for local automotive conferences that attract the top speakers and educators in the industry.  History shows that Vegas, Orlando, San Francisco, and Nashville are popular destinations for national and regional conferences.

So it is with great enthusiasm that dealers living in the Northeast can attend…

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.



Google announced today Google Related, a free toolbar that is available for Google Chrome and…

Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.  

This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry.  I encourage you to register today by visiting:  http://drivingsalesexecutivesummit.com 



This conference in unique in…

Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

You should…

• Google+
• Google Circles
• Google +1…

The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars.  There was some disagreement if this change was permanent, and today we see that it is.

The product manager for Google Local had this to say in an article posted on…

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

This is what their Google Places account…

Jump In - I'll Send You An Invite!

I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started.

You…

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

Do you have a blog on Google Blogger platform, also known as Blogspot? Are you using Google Picasa to store photos? Well, say goodbye to those products.

Panic sets in....wait.....wait....wait....

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

• JD Rucker
• Dennis Galbraith
• Paul…

I was intrigued by a blog post written by Brian Carter entitled "SHOCKER: 3% To 7.5% Of Fans See Your Page's Posts" and I recommend that you read the entire article as well as consider Brian's tips to increase engagement.

With everyone's obsession about collecting high number of Facebook Fans…