Ian nethercott's Blog – January 2012 Archive (5)

Car companies are starting to figure out Social Media......

Good morning automotive world,

There is a little company called Honda who has sold automotive products for years on it's reputation alone. In 2011 the Earthquake, stronger products from US car companies and a boring product line was changing the playing field. Not to mention heat from Hyundai and it's sister company Kia.

Ford Motor Company had also also proved that it could appeal to the traditional Import buyer as well and even Subaru was becoming more hip.…

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Added by Ian nethercott on January 30, 2012 at 2:11pm — No Comments

Looking for motivation for your Automotive Sales Team?

Good Morning Automotive universe......

As I travel around North America setting up Business development centers for dealerships I get asked the following question quite often. How can we convince our current sales team to reach out to more customers and enlist them to help the Business Development Center?

The answer is quite simple really, convince them that in order to make a great living and "work less" over time they need to build their…

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Added by Ian nethercott on January 30, 2012 at 12:36pm — No Comments

Choosing the Right CRM for your dealership.....

Good morning automotive world.......

As a performance consultant for Proactive Dealer Solutions I travel around North America helping dealerships contact their customer base and help them grow their business. These same dealerships ask my advise on a regular basic on CRM's and which one they should select to maximize BDC and make it easy for their staff as well.

This is always a challenging question, but I never back down from a challenge in my life. Here are…

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Added by Ian nethercott on January 19, 2012 at 9:37am — No Comments

Looking to turn your Sales, Service and Parts team into Customer Cervice Superstars!

I read an article today on the "Slow Death" of Best Buy despite the fact that they sell 1/3 of the electronics in the USA and the lack of large competitors.

I must say I was a little shocked due to the recent demise of one of their largest competitors last year. You may remember Circuit City went out of business last year. In addition in the Canadian market they own their largest rival Future shop. This is interesting because the business or sales model at…

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Added by Ian nethercott on January 3, 2012 at 9:00am — 1 Comment

2012 is here! What is your plan to make it happen at your dealershp!

First of all I would like to wish all my automotive friends, clients, associates, and future clients and associates Happy New Year !



Grant Cardone and other like to spend time exposing the problems in Dealerships, and other retailers and I hate to tell them that TV reporters have been pointing out the problems in retail for years. It is easy to take shots at retailers and film them as they try to respond to the "problems". The question isn't what the problems are it's how that…

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Added by Ian nethercott on January 1, 2012 at 3:30pm — No Comments

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