Brad Alexander's Blog (28)

Top 10 Overlooked Booths at the NADA Convention

10) Jim Ziegler's TRUECar Executive- Dunk Booth

9) The Alan Mullaly- "Ford didn't use tax dollars: Kissing Booth"

8) Chevy Volt's promotional "Sniff my tailpipe" booth

7) Kia's Crayon Corner where children design their next car!

6) VW's "This is the car you want" Jedi Mind trick training booth

5) Mazda's booth- well, they didn't actually have one, they were out front panhandling and looking for investors

4) The Bailout Your Favorite Manufacturer…

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Added by Brad Alexander on February 9, 2012 at 4:57pm — No Comments

dealerElite's Top 10 New Year's Resolutions

10)  Anyone discussing TRUECar will have their membership revoked

 9)  Profile pictures must have been taken within the last five years

 8)  For a kinder, gentler site Jim Ziegler will now be referred to as "The Omega Butterfly"

 7)  Craig Lockerd to be fully clothed in any and all videos

 6)  Bobby Compton to reveal some kind of flaw... I mean really dude there's gotta be SOMETHING!

 5)  Any video posted by Brad Alexander to be mandatory viewing and…

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Added by Brad Alexander on December 29, 2011 at 2:33pm — 1 Comment

"Serial Entrepreneur" Scott Painter's Top 10 New Businesses for 2012

10)  TRUEChair to promote fair pricing for furniture

 9)  TRUECarat to assist in jewelry purchases

 8)  TRUECrib keeping real estate on the up-n-up

 7)  TRUECat either for pet-stores or brothels

 6)  TRUECarriage fair transportation pricing in Amish communities (cost to dealers is 1 goat)

 5)  TRUECall equal phone service for all

 4)  TRUECow (do you know the "actual" cost of a gallon of milk or pound of beef?)

 3)  TRUECustomer (buyers aren't…

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Added by Brad Alexander on December 24, 2011 at 8:30pm — 3 Comments

The Top 10 Best Things About dealerElite

In an effort to help dealerElite reach 7,000 members and more I have done a little research and with some help from the home office in Barrow, Alaska here are:  The Top 10 Best Things About dealerElite

10) Tons of great ideas from the industry's best that you can steal and claim as your own!  After all * "Imitation is the sincerest form of plagiarism"

9) Top 5 "posters" each week receive a coupon for a foot massage by Chris Saraceno

8) New subscribers get an autographed…

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Added by Brad Alexander on November 12, 2011 at 2:00pm — 3 Comments

Who wrote the greatest sales book of all times?

Could it really be Dr. Seuss?

     Got your attention didn’t I?  Some of you are offended, some are intrigued and others are just wondering what nonsense is being spewed by this dork.  In any case, you’re reading.  It was recently brought to my attention that one of the greatest sales books ever was penned by none other than “Dr. Seuss”.  I’m talking about “Green Eggs and Ham”.  It’s brilliant in its simplicity and the entire focus is on the tenacity of one “Sam-I-Am”.  To start,…

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Added by Brad Alexander on September 12, 2011 at 12:30am — 2 Comments

Top 10 Problems With Social Media

From the home office in Barrow, Alaska... Top 10 Problems with Social Media:

 10)  My last “social media experiment” ended up in “stalking” charges and restraining orders

  9)  People can’t get the real essence of me through a computer

  8)  What happens when this whole internet fad dies off?

  7)  People never believe what they see on the internet 

  6)  Well, wun pozitiv is nobuddy cairs to much abowt speling things rite

 …

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Added by Brad Alexander on August 25, 2011 at 10:27pm — 1 Comment

Top 10 Ways to Improve Dealer Elite

Fromt the home office in Barrow, Alaska here are the top 10 ways to improve dealerElite:



10) A regional daily sales predictor- so I can know if I even need to get out of bed



9) The "Fran Taylor Hug-ometer" wherein people's accomplishments are rated by hug strength: from a shoulder pat up to a grizzly bear hug



8) The Dave Anderson rant of the month- where Dave just verbally shreds some unsuspecting sot (he could start with me :)



7) A "What CAN'T… Continue

Added by Brad Alexander on August 24, 2011 at 11:55am — 11 Comments

The Top 10 Lies Customers Tell

Buyers and the lies they tell:  Buyers are not all liars.  In fact, most will be straight up with you but often times we back them into corners and make it to where it will be easier for them if they lie (not that we condone that behavior, but it helps us understand them a little better).  Also, I think some customers believe it's okay to lie to us because we are salespeople so we MUST lie all the time.  Therefore…

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Added by Brad Alexander on August 7, 2011 at 11:42pm — 4 Comments

Sometimes Staying Dumb is The Smartest Thing You Can Do

Staying Dumb is the Smartest Thing You can Do

While working the desk here recently I handed a proposal (pencil) to one of our senior, veteran, strong salespeople.  It was the first proposal so it reflected a retail price with shorter terms and an average A.P.R. (we hadn’t run credit).  The trusty, crusty veteran looked at the proposal and said, “Here’s what I think we should do…” and proceeded to tell me how we should discount the vehicle, stretch the term…

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Added by Brad Alexander on August 7, 2011 at 1:25am — No Comments

What is the Most Challenging Sale?



What’s the most challenging sale? My guess is you probably answered one of the following: Invoice buyers, Internet shoppers, former car-guys, the credit impaired, grinders, slow-breathers, analytical customers or something similar. Actually, I was not referring to the toughest customers to sell. The toughest, most challenging sale is one you must make every day. Sometimes you have to make it multiple times in one day. The sale to which I refer is… selling you.…

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Added by Brad Alexander on July 18, 2011 at 3:58pm — 1 Comment

A Sales Meeting to Fire Up the Troops...

I tweaked a speech by General Patton for a sales meeting; enjoy...

"Sales staff, this stuff that some sources sling around about Lithia wanting out of this sales war, not wanting to sell, is a crock of bull. Lithians love to fight and to sell, traditionally. All real Lithians love the sting and clash of negotiating. You are here today for three reasons. First, because you are here to provide for your families and your loved ones. Second, you are here for your own self respect, because…

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Added by Brad Alexander on July 11, 2011 at 1:36pm — 1 Comment

Why is the Grass Greener Down the Road?

The Grass is Greener Down the Road

 Turnover is an epidemic in the auto industry. Now I do realize that there are times where turnover is a symptom of other

 internal issues. I concede that point. However, when virtually every dealership in America suffers from the problem, there

 must be something more. Salespeople, by nature, want to be in the action. If traffic has been slow at their current place of

employment, they check around town and find out which…

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Added by Brad Alexander on July 6, 2011 at 3:53pm — 3 Comments

Top 10 Ventures Jim Ziegler will Undertake After Leaving "Dealer Magazine"

From the home office in Barrow, Alaska... The Top 10 New Ventures for James A. Ziegler after leaving Dealer Magazine: 

10) Alpha Dawg is joining forces with Grinder Carbucks as tag-team wrestling partners



9) Start shredding new Dealer Magazine publications and selling as hamster cage bedding



8) Co-author a book on humility…

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Added by Brad Alexander on June 24, 2011 at 12:07pm — 2 Comments

Selling Cars: Child’s Play



     Got your attention didn’t I?  Some of you are offended, some are intrigued and others are just wondering what nonsense is being spewed by this dork.  In any case, you’re reading.  It was recently brought to my attention that one of the greatest sales books ever was penned by none other than “Dr. Seuss”.  I’m talking about “Green Eggs and Ham”.  It’s brilliant in its simplicity and the entire focus is on the tenacity of one “Sam-I-Am”.  To start, the un-named…

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Added by Brad Alexander on May 25, 2011 at 12:00pm — 2 Comments

Finding a Place for the "F" Word

Understanding the “F” Word

Is it bad to fail? No! (Fail is the “F” word to which I was referring.  Get your mind out of the gutter) can any good come from failure?  Yes! Dare to fail! Then learn from it.  You can’t wait for a perfect set of circumstances.  Perfect scenarios never come.  There will always be roadblocks, obstacles and unfavorable conditions. Who cares?  The time to do it is now.  Don’t wait, hesitate or look for reasons to second-guess…

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Added by Brad Alexander on May 19, 2011 at 12:08pm — 3 Comments

Top 10 Reasons to Learn How to Professionally Interact with Women (as customers and co-workers)

10)  We were all born of women, consider the pain, anguish and toil endured for you to just be here; in other words, if nothing else, do it for your mom dummy

9)  You can't just buy every female customer and co-worker roses and jewelry to make up for stupid things you say like you do with your wife or girlfriend- get it right

8)  Girls stopped having cooties a long time ago, it is safe to treat them as human now

7)  Every woman is somebody's daughter

6)  Women…

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Added by Brad Alexander on May 6, 2011 at 12:34pm — 5 Comments

All The Lot is A Stage

 

All the Lot’s a Stage 

All the lot’s a stage and the men and women merely the players:

There’s nothing like butchering some Shakespeare to make a point, huh?  Not bad for a car-guy.  In the excerpt from “As You Like It” Shakespeare breaks down the seven “roles” people play through their lives.  Let’s take a look at them and compare them to the life of a car-guy.

The Infant: mewing and…

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Added by Brad Alexander on May 1, 2011 at 6:58pm — 3 Comments

Ode to Car-People

 

     Vilified, customers petrified of an industry wrought with ne’er-do-goods;

Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?

What appears to me is an honorable, loyal sister and brotherhood.

Apologizing for the sins of others enduring the scorn and disdain;…

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Added by Brad Alexander on April 25, 2011 at 2:30am — 3 Comments

Check out the line up for the up-coming Car-Guy TV Network!

What if we had an all car-guy tv network? I will say that this is in no way meant to offend. It is all just good natured fun and I hope we can all laugh at ourselves. If it offends, please accept my apology. Also, check your card, you may not be a car-guy after all.

 

All Auto TV Network Program Line-Up

 

5 -6 AM: Morning Prayer- Brad Alexander and Craig Lockerd open with morning devotions and discuss today’s…

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Added by Brad Alexander on April 21, 2011 at 11:00pm — 5 Comments

Starting a Career in Auto Sales, Conquering a New Land or Learning to Use Chopsticks All Take the Same Mentality



     Did you know that over 80% of auto sales representatives leave the business within the first year?  Not just leave the dealership, leave the business!  Then, a large portion of the remaining twenty percent change dealerships.  How can we lose more than three quarters of our new-hires within the first year?  “They couldn’t handle it.”  You may say.  “Not tough enough.”  “Not cut out for it.”  Or as I have said before, “They’re either lazy or they’re stupid.” …

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Added by Brad Alexander on April 17, 2011 at 1:56pm — 2 Comments

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