Richard Keeney's Blog – March 2017 Archive (7)

Dealers & Managers: Don’t Widen the Plate by Richard Keeney

A 78 year old famous baseball couch filled the auditorium in 1996 at Chris Sperry’s first of many American Baseball Coaches Association conventions. What John Scolinos spoke about was more than baseball. For his whole speech Coach Scolinos wore a strung up home plate around his neck and after his lengthy introduction, dived into the meat of his speech. As he pointed…

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Added by Richard Keeney on March 30, 2017 at 12:30pm — No Comments

How To Handle Trade-In Appraisal Requests Via Phone Or Email by Richard Keeney

Today’s customers are expecting quick and efficient service when they need it. That’s why it’s a bit of an obstacle to overcome the common phone request from customers looking for a trade value on their car. We’ve all heard that it’s ideal to get the customer’s into your dealership in person for such appraisals because a more controlled environment can be very…

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Added by Richard Keeney on March 30, 2017 at 12:19pm — No Comments

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney

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Newcomers to the sales team may often be steered off course by negative salespeople who perhaps are jaded from their many unsuccessful attempts in the field or…

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Added by Richard Keeney on March 30, 2017 at 12:00pm — No Comments

Advantages of Consumer Leasing by Richard Keeney

Understanding the advantages of consumer leasing for your dealerships, sales team, and your customers if crucial for a successful and profitable increase in gross sales. While leasing is not for every customer, knowing when to confidently and professionally present consumer leasing as an option to customers will certainly maximize your selling potential.…

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Added by Richard Keeney on March 30, 2017 at 12:00pm — No Comments

Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker

Whatever you may call your Grandmother: Granny, Grandma, Old Biddie, or whatever, Granny is a lovable soul who deserves your best, and relies on you to give her your best advice and care. This is the basis for what we call the Granny Rules: two non-negotiable, set-in-stone mandates for success in your service department.

If you adhere to these two simple…

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Added by Richard Keeney on March 24, 2017 at 5:00pm — No Comments

25 Things Every New Car Salesperson Should Know by Rex Gambrel & Richard Keeney

We got a chance to know Rex Gambrel recently and his insights were so impactful and profound that we knew they were blog worthy. Here’s a snippet of them and we hope you will click on the sourced article to get the full 25 insights because they will undoubtedly help you in your sales process if you can sear them into your brain as a go-to template for such…

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Added by Richard Keeney on March 24, 2017 at 4:30pm — 2 Comments

3 Strategies to Improve Vehicle Sales Gross Immediately by Richard Keeney

As negotiations are an expected part of the vehicle buying process, there are three strategies we advocate doing often and consistently to increase your sales gross and reduce many of deal-cutting concessions.

Depending on how you respond to a customer will determine if you get the deal and how comfortable the customer feels about their experience.

By…

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Added by Richard Keeney on March 16, 2017 at 1:30pm — No Comments

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