Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?



Researching Resources

• Kelly Blue Book
• Edmounds
• Black Book
• True Car

* Why are they doing this?

• Want a hassle free buying…

What is “Showrooming” you ask?

• The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online

The Problem:

    1 in 3 Customers Leave and Purchase from a Competitor…

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time…