Josh Knutson's Blog – September 2013 Archive (3)

What Customers Are Actually Doing On Their Phones

Let’s face it the smartphone has become an epidemic, but what are customers constantly doing on their mobile devices?

Researching Resources

  • Kelly Blue Book
  • Edmounds
  • Black Book
  • True Car

* Why are they doing this?

  • Want a hassle free buying…

Added by Josh Knutson on September 30, 2013 at 10:43am — No Comments

Handling “Showrooming” Consumers

What is “Showrooming” you ask?

  • The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online

The Problem:

    1 in 3 Customers Leave and Purchase from a Competitor…


Added by Josh Knutson on September 27, 2013 at 10:00am — 2 Comments

The Automobile Platform

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time…


Added by Josh Knutson on September 27, 2013 at 9:30am — No Comments

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