Josh Knutson's Blog (28)

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 17, 2015 at 10:53am — No Comments

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

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Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

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Added by Josh Knutson on January 19, 2015 at 10:11am — No Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
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Added by Josh Knutson on December 10, 2014 at 10:41am — No Comments

The Digital Marketing Advantage GM Dealers Dont Know They Have

 

GM Releases Information On The Future Of Its Connected Car Strategy:

 

But The REAL Questions Are:

  • What does this mean for the future of in-car connectivity?

  • Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

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Added by Josh Knutson on September 23, 2014 at 11:30am — No Comments

General Motors Approves AutoMotion Dealer App For iMR Program

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

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Added by Josh Knutson on August 27, 2014 at 2:00pm — 1 Comment

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…

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Added by Josh Knutson on August 20, 2014 at 9:30am — 2 Comments

Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system…

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Added by Josh Knutson on June 26, 2014 at 1:43pm — No Comments

New Ebook: Servicing The Mobile Automotive Shopper

How Today's Smartphone Shoppers Are Utilizing Mobile To Satisfy Their Automotive Service Needs.…

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Added by Josh Knutson on June 9, 2014 at 1:33pm — No Comments

The Wall Street Journal: ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.





Driven by consumer gripes—and by visions of new…
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Added by Josh Knutson on May 20, 2014 at 2:04pm — No Comments

Multi Screening Mobile Shoppers At The Dealership

Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.

With over 147 million Americans…

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Added by Josh Knutson on May 5, 2014 at 11:08am — No Comments

How Will Mobile Tech Partnerships Shift The Automotive Market?

Connected Car and the Dealership:

The era of connected cars is officially well underway. Automotive and technology giants recently announced substantial partnerships that will pave the future of cars and technology.…

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Added by Josh Knutson on April 16, 2014 at 3:54pm — No Comments

Apple CarPlay : The Automotive Experience Hits The Gas.

Apple has just released its latest “Play” into the automotive sphere.

CarPlay is Apple’s BRAND NEW in-car infotainment system which promises to give…

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Added by Josh Knutson on March 3, 2014 at 5:00pm — No Comments

BIG Snow : BIG Success - Surviving The Snow Day / Season

Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.

1. Off Work and Online:

With tons of people staying at home this is the…

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Added by Josh Knutson on February 24, 2014 at 12:00pm — No Comments

That Was A BLAST : NADA 2014 Recap

 

This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.

The convention center was like a massive maze of everything auto with our friends being scattered…

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Added by Josh Knutson on January 28, 2014 at 6:30am — No Comments

Will Millennials Trade-In Their Cars As Fast As Their Phones?



"Did you see Megan's new car?" "Cant wait for this summer!  #Spain2014." "I just got the new iPhone my life is now complete."

The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming the hell out of your…

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Added by Josh Knutson on January 20, 2014 at 11:00am — 2 Comments

It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to…

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Added by Josh Knutson on January 14, 2014 at 8:00am — No Comments

2013 Mobile Year In Review

A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014

Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is…

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Added by Josh Knutson on January 8, 2014 at 10:00am — No Comments

Wearable Tech Accelerates Into The Auto Industry

Wearable Tech Accelerates Into The Auto Industry

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds…

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Added by Josh Knutson on December 10, 2013 at 11:39am — No Comments

The Holiday Shopping Breakdown

Insights To Make Your Holiday Season Very Merry Indeed

Your Dealership Window Goes…

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Added by Josh Knutson on November 19, 2013 at 9:37am — No Comments

Mobile In The Moment

Mobile Search Drives Consumer Behavior In The Moment

A recent study from Google and Nielsen reveals some stats sure to spark your interest.

84% of follow-up actions by mobile search occur within 5 hours…

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Added by Josh Knutson on November 13, 2013 at 3:50pm — No Comments

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