Here are the questions and real comments from GM showing how they graded our email and phone calls this past month during one of GM's mystery shops. This is a real critque form titled "Sales Mystery Shop - Internet Inquiry" (once at the form, scroll to the bottom to see the left to right scroll bar) completed by GM on our performance for one of our lead management clients. I apologize to DealerElite for sharing this link to Auto iLead's website, but this is a pdf document that is too big to share as a picture on here. If you click the link, please don't spend too much time on our little outsourced bdc website. My hope is that you will read the questions and comments posted by GM's mystery shopper and then return to share your thoughts on the fairness of the questions used to evaluate internet professionals across the United States.
To set the stage, this is for a new car lead referencing a new Volt. Our client is a multi-franchise store with about 75 new GM vehicles not including other brands and pre-owned inventory. We did not have a Volt to demo at the time of the mystery shop. The only alterations made are the blocks over the BAC and dealer information.
Any thoughts regarding questions or GM's process are welcome. I look forward to sharing ideas with everyone.