Anything that helps you sell cars long term is a good thing,short term not good.As far as TRUE CAR goes I encourage you to get your salespeople to go to the site and try it. At least they they will know what the consumers are seeing. Paying 295.00 for a new car lead and 395.00 for a used car lead doesn't say much about the dealership. Low gross and no gross does not help a salesperson or a dealership. The consumers should see the TRUE CAR presentation to the dealers. They remind you of all the money you could make on the backend. They will most likely start selling warranties,gap and everything they can.