I encourage you to get your salespeople to go to the TRUE CAR site and try it

Anything that helps you sell cars long term is a good thing,short term not good.As far as TRUE CAR goes I encourage you to get your salespeople to go to the site and try it. At least they they will know what the consumers are seeing. Paying 295.00 for a new car lead and 395.00 for a used car lead doesn't say much about the dealership. Low gross and no gross does not help a salesperson or a dealership. The consumers should see the TRUE CAR presentation to the dealers. They remind you of all the money you could make on the backend. They will most likely start selling warranties,gap and everything they can. 

Views: 414


You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by James A. Ziegler on December 16, 2011 at 3:23pm

Okay Honda has taken a courageous stand and banned TrueCar pricing with it's dealers. I know for a fact VW is strongly considering doing the same. I hope VW realizes that they've just began to get some incredible momentum in the market AND now is NOT the time to allow an invader like truecar to devalue the brand in the public's eyes. No matter what you sell, TrueCar cheapens your brand.

Group 1 made sure their dealers cancelled after looking at the exposure of having these people rooting around in their DMS, especially with AutoNation's CEO on the board of Truecar...

Group 1 was smart enough to see the writing on the wall and run as from away from these people as possible. When is Asbury, Penske, Sonic and others going to awaken and realize they people appear to be a huge threat? Even large private groups like Rick Hendrick should be looking at the evident danger we're all perceiving here. 

Where are FordGeneral Motors and especially...where is Toyota in this escalating skirmish? I am embarrassed that mark Reuss, president of general motors would actually go to TrueCar Headquarters and play with Painter showing him a 750HP Camaro.

I did not mention Nissan because their dealers are using Truecar to sell way below invoice so they can collect stair step money. You guys are smiling now BUT if Nissan takes away the program, you're screwed royally because of the benchmarks you set with TrueCar making your brand image "Ultra Cheap Nissan"

Does Mark Reuss NOT understand that his dealers are being raided by these people cheapening the product down to unprofitable and below? I find it hard to believe that Reuss would publicly suck up to these people if he truly understood.

There are a few investigations of TrueCar popping up here and there AND we're still urging dealers to put more emphasis with your dealer associations to get off of the sidelines and represent us... I know a couple of associations are doing their best while others limped off of the battlefield without firing a shot...  weak. 

I am especially disturbed about Toyota staying quiet while Honda takes a stand. It's like sending a message that Toyota has less value. 

This thing will gather increasing momentum and I predict TrueCar will find some high-profile weak suck who will sellout their integrity for the publicity or hard cash and take a stand publicly backing them and betraying dealers.

Of course, this is all a lot of conjecture, speculation, supposition and opinion...I might be wrong. :)


Comment by Ocie C. Welch III on December 2, 2011 at 7:13pm


Comment by Rob Fontano on December 2, 2011 at 6:59pm

True Car has partnered through Zag with Capital One for financing and Insurance so It is only a matter of time before the CEO's vision is realized and the dealer is simply inventory depot.

They want to remove the sales person from the equation. Fine,  I drove over an hour last week to set up a customers Homelink for a sick sales person. Who will do that when the sales person is removed from the equation?

Here is my plan for the day after "Apocalypse True Car"

Thanks your for your business here is the Key to your car. Any additional keys will cost $475.

We would like to schedule your delivery we just have a few questions.

Which vehicle delivery would you prefer;

"Basic Delivery" we will give you a cursory overview of the vehicle for $295

"Gold Delivery" We will fill your tank with gas, go over the vehicles features and fix your license plate(s) to the car for $495.

"Platinum Delivery" All that is included in the "Basic" and "Gold" deliveries and we will set up your Blue Tooth and schedule one post delivery session to review the features (1/2 hour max) $795

Comment by Ocie C. Welch III on December 2, 2011 at 11:25am

thank you. this is awesome.

Comment by A. J. Maida on December 2, 2011 at 11:02am

and while they are there ......


This morning I submited a lead threw un-Truthful Cars and when the dealers sent me their responses I replied with links to Jerry's video and other threads about the dangers of True Car. I made sure to include un-Truthful Cars legal actions to Jerry's video posting on You-Tube and how a company with True in their name is afraid of the TRUTH!!!!!


Comment by Ocie C. Welch III on December 1, 2011 at 9:31pm

sounds good. thanks for the tip.

Comment by Michael Deville on December 1, 2011 at 8:26pm

Have a meeting on how to deal with this problem.  I share everything with my salespeople to get better performance from them, a dumb salesman is a broke salesman!

Comment by James Carroll on November 30, 2011 at 2:43pm

Here's another Link (so they can hammer us on the trade side as well.)


Comment by James Carroll on November 30, 2011 at 2:35pm

@Ocie  Please also check out the blog at TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Busin...   This has been a hot bed of discussion for the last few days 7800 views so far - you are on the right track but there is much more to the story.



© 2022   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service