Time to move on and do something about it.
This True car deal is no different than the guy down the street advertising at cost or below. It's no different than when the internet came out and people were worried everyone will come in with the cost of a car. This simply is not the case. One thing will remain the same. The best trained sales force can overcome anything. What's your thoughts?
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Comment by Kevin King on December 21, 2011 at 5:50pm
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I'm going to put it on the front page of our web site !!
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I love you Jerry !
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Comment by Jerry Thibeau on December 21, 2011 at 3:54pm
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Comment by Fran Taylor on December 21, 2011 at 11:43am
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I have mixed feelings about your comment Mr. Kelley. I believe it is necessary for people to stand up right about what they believe in. My concerns is how you do it that counts. If no one stool up to ethics and breaking laws everyone would be doing this. I appreciate he ones for doing what is right for all. My topic was not do you agree with Truecar but what to do about it. Here is where I agree with you Mr. Kelly. Train your people how to respond when a Truecar customer comes in. Teach new techniques on how to sell those customers. Who ever said nice guys finish last wasn't a car guy. Here is where you will win every time. Thank you.
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Comment by Keith Shetterly on December 21, 2011 at 11:22am -
@ Kevin: There is a limit to notoriety marketing. Benedict Arnold was notorious, too. TrueCar can't over-play their consumer hand and keep their dealers (which they need); TrueCar can't play to the dealers too much and keep the consumer. The dealer reaction hasn't even hit the consumer market yet, and that's one of the reasons; once he replaces Cars.com as Yahoo.com's auto partner on Jan 1, you will see quite a blitz by TrueCar to push themselves into the market so much that dealers will be pressured by consumer participation to accept their terms. Salespeople need to sell. No doubt, and I love Fran for that effort. However, anyone that thinks dealers are going to sign up from publicity about legal issues they're having with state laws and regulations, the anti-dealer rants by their CEO, etc. . . . well, that's just not realistic. And, as I wrote, TrueCar can't KEEP dealers by playing too much to the consumer side. "You don't have to trust the dealer, you can trust the data" . . . tells all we need to know about TrueCar. You just can't take this and digest it in sales or in sales training. It's wayyyyyyy bigger than that. Thanks!
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That 24% is on top of what they already have. Bad business for us.
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After this mess with Truecar is fixed we should go after congress. The Chinese have put a 24% tariff on all our cars sold there. Nothing fair about that trade.
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Everyone needs to get paid , for after all , " Gross makes the world go around". My problem with True Car started when I saw Painter publicly stating, there are too many dealers , and there are too many sales people, and insinuated that neither the dealer or the sales people tell the trust ( Therefore the name TrueCar).
He stands to make millions convincing people that we don't tell the truth!
I can't bring myself to support any effort that is built by defaming my fellow dealers and salespeople!
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Comment by al on December 20, 2011 at 11:29am
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Excellent perspective Fran!!1!
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The factory people put a bonus for the dealer if they deliver a certain amount of units by a certain time. This can a large amount of money for the dealers. When a dealer advertises at cost the customer and the dealer wins. The sales rep gets very little unless the dealer has a bonus program and shares the money. Some of the most successful dealerships don't advertise price at all. Come to the people pleasing place or We are the biggest because we because we sell more for less. There are ways to deliver more cars and not tarnish the auto business. Thanks Nancy.
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