Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers.
If you are looking for someone to convince you to use social media today, you are in luck. Here at David Lewis and Associates, we strongly believe that ignoring social media is the best way to affect your bottom line. We teach entire courses on how you can use social media to gain customers, and our students have come back to tell us that IT WORKS. Read the following three reasons why you need to be on social media below to learn more:
1. Because nearly everyone is using social media today
With over 150 million Facebook users in the U.S. alone, using social media for your business is one of the smartest things a Dealership or Salesperson can do. The tremendous numbers of contacts that can be developed in a very short time make social media a unique platform for finding new prospects, advertising special sales promotions or even just developing a network of new contacts that will invite you to participate in their discussions, ultimately revealing what they are looking for in the car-buying experience.
2. Social media provides a limitless Customer base
The only limit to social media is the amount of time and effort you put into developing your connections with other users. As of 2014, 74% of adults use social media networks. The more people that follow you, like you, or friend you, the more potential viewers you will have for any promotions or special sales that you do. As you interact with the people connected to you through the social media system, you will have more opportunities to let them know about your business. The greater the level of interaction with your connections, the more familiar you will become in the social media network, ultimately creating more opportunities.
3. Low or no cost marketing
Social media marketing costs less – or even zero – compared to traditional forms of marketing. You decide how you want your marketing to be done on social media by how much effort and time you put into the process. Our DLA social media training class for using social media is a great way to learn how to market yourself and your company on social media networks.
So what do you think, are you ready to check out Facebook, YouTube, LinkedIn or Twitter? How about all of them? To help you learn more about these incredible opportunity-creating networks, sign up for one of our upcoming classes:
Contact Mary Mannella at 800.374.3314, extension 215 to learn more.