David Lewis's Blog (44)

Focus Group | Understanding Your Customers' Needs

Is it your wish to have a better understanding of your customers' needs? David Lewis and Associates is conducting quarterly consumer focus groups on our partnering dealership’s behalf so that we may help you help your customers We’d like your input and contributions. #sales #inspiration #automotive #salesmanagement #saleseffectiveness #Focusgroup #automotive #dealerships #Carsales #disturbcomplacency…

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Added by David Lewis on November 8, 2018 at 1:21pm — No Comments

Selling in the Service Drive

The goal of this is to help you find new and better ways to build a highly successful career in the car business and today I want to speak to you about selling in service.  The service department can be one of your best sources for finding buyers and if I was selling today I would sell more cars than the salespeople who spent all of their time taking ups.…

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Added by David Lewis on August 15, 2018 at 2:38pm — 2 Comments

Is Your Express Service Actually Express?

Express Service is a way to build growth in your service departments numbers and profits. This is a big need today as so many of our customers end up going to secondary maintenance facilities for this work. This is draining much of the customer base that once relied on us for taking care of their vehicles. To quote Author and Marketing Expert Seth Godin: He said, “There is no shortage of remarkable ideas, what’s missing is the will to execute them.”

The independent franchises…

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Added by David Lewis on June 22, 2017 at 2:18pm — 1 Comment

Female Customers in Sales or Service

A brand-new survey just completed by drivingsales.com gives clear insight into why you need to be ramping up your skills for selling to female drivers if you want to excel in today’s marketplace.  That and the fact that female Customers influence 80% of all car buying decisions should bring this home to anyone who makes their living…

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Added by David Lewis on March 1, 2016 at 9:40am — 1 Comment

Is It Worth Investing in Dealership CRM Software

The simple answer to this question is:  It depends on how much you value your Customers.

Over the last 20 years the automotive sales process has changed dramatically due to advanced technologies and the internet.  In the past, maintaining contact with Customers relied primarily…

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Added by David Lewis on February 25, 2016 at 8:38am — 1 Comment

How to Update Your Service Department Area and Why It Matters

Promoting an exciting and informative environment for your Service Customers is a must for modern customers. Today’s service customers have high expectations when they come to your dealership.  Besides the quality of care they anticipate and demand, the service area itself must be clean, up-to-date and inviting from the moment customers…

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Added by David Lewis on February 23, 2016 at 9:44am — No Comments

How to Sell More Used Cars at Your Auto Dealership

An experienced car salesperson knows the value that a good used car can bring to their paycheck. 

With car owners spending more time on the road and keeping their cars longer, used vehicles that are traded in today normally have more miles on the odometer than they used to.  At the same time, most cars made in the last 20 years can remain in…

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Added by David Lewis on February 12, 2016 at 8:40am — 3 Comments

How Modern Car Salespeople Are Different From Auto Salespeople of the Past

If you have been in this business a while, you are probably amazed at the changes that have taken place in the auto sales process, especially when it comes to how salespeople view the Customer today.  Over the past 20 years there’s been a concerted effort from the manufacturers and car sales training organizations like ours to eliminate the negative practices…

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Added by David Lewis on January 25, 2016 at 11:30am — 1 Comment

Are You Truly Aggressive?

There is an old saying that good things come to people who wait, but better things come to those who go out and get them.

In the car business we often think of aggression as something used to control the Customer and get them to do what we want.  This kind of aggression is not good and has no place in our industry.  We certainly want to be aggressive on…

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Added by David Lewis on December 3, 2015 at 8:34am — No Comments

Are You Tired of the Same Results in Auto Sales?

How true is that old saying, “If you do what you always did, you will get what you always got?”

Unless you want to stay locked in a world of mediocre success for the rest of your career, you need to change the way that you approach auto sales. If you are only selling 10 to 12 cars per month, you are not as successful as you can be! Hopefully…

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Added by David Lewis on November 18, 2015 at 9:15am — No Comments

Four Questions You Need To Ask Candidates During the Hiring Process For Your Car Dealership

Traditional hiring processes in the automotive industry are based on finding someone with past experience in the business. The types of questions you ask would normally have to do with past results and the candidate's reasons for leaving their last employer. In today’s Dealerships, especially for Salespeople, finding someone with previous…

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Added by David Lewis on November 12, 2015 at 10:24am — No Comments

Underpromise and Overdeliver: How to Increase Customer Satisfaction in Auto Sales

In order to be successful in today’s extremely competitive Retail Automotive Industry, Customers need to feel more than just satisfied with their experience in your Dealership; their satisfaction needs to exceed their expectations if you want to maintain and/or grow a thriving dealership. 

No matter what the business, customers will have a minimum level…

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Added by David Lewis on November 9, 2015 at 7:53am — No Comments

Top 3 Questions Customers Ask About Used Cars, and How to Respond to Them

The used car market is flourishing today and when someone goes to a Dealership to look for a previously owned vehicle, they have a dozen questions they would like answered. For some customers, there is hesitation in purchasing a used versus a new vehicle, but the price drop often overcomes their concerns. In order to provide assurance to…

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Added by David Lewis on October 21, 2015 at 10:18am — No Comments

How You Should Manage Underperforming Auto Salespeople Staff

Underperformance by Salespeople today is often the result of a lack of proper training or motivation.  When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis.  As a Manager or Dealer you MUST be concerned about the production levels of your sales force and be…

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Added by David Lewis on October 6, 2015 at 9:06am — No Comments

As a New Auto Salesperson, What is the Best Way to Learn About My Brand?

Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell.  These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be successful selling it to Customers.  



Studying these brochures is a…

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Added by David Lewis on September 30, 2015 at 10:00am — 1 Comment

Top 3 Reasons Why You Need To Be On Social Media NOW!

Are you sick of hearing about social media? Is it because you secretly just aren't sure how to use it or don't want to invest the time in it? Well, you are not alone. There are plenty of other car salespeople who have been wondering if they need to jump on the bandwagon or just stick to their traditional method of acquiring new car customers. …



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Added by David Lewis on September 17, 2015 at 9:00am — No Comments

Three Reasons Why the Service Department is Your Best Friend for Closing Sales

Are you incorporating the auto service department into your sales presentation? 

If not, you should start so immediately! There is a reason why most successful car salespeople make the service department the last stop on their way to the closing table.  Car buyers today keep their cars…

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Added by David Lewis on September 11, 2015 at 11:00am — No Comments

What Are 4 Things That You Should Never Do As an Auto Salesperson?

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is the…

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Added by David Lewis on September 3, 2015 at 10:29am — 1 Comment

What Are 4 Things That You Should Never Do As an Auto Salesperson?

Sometimes knowing what not to do as an auto Salesperson is as valuable as knowing what you should do.   Here are the top 4 things you should NEVER do when selling cars:

1. Never ask the Customer a question that would cause them to tell you a lie

The old adage that “all buyers are liars” is the…

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Added by David Lewis on September 3, 2015 at 10:00am — No Comments

When Should You Speak During a Demonstration Drive?

The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control.  Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle.  This method has long been a…

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Added by David Lewis on August 25, 2015 at 10:00am — 1 Comment

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