Comment

Comment by Bill Gasson on June 26, 2012 at 6:43pm

Great Material

Comment by Brian Pasch on June 25, 2012 at 1:44pm

Ian

Yes, you can repost it anywhere you like..

Comment by Ian Nethercott on June 25, 2012 at 1:36pm

Hello Brian,

Great post!!!!!

Can I repost it?

Please let me know....

Ian

inethercott@bdcexperts.com

Comment by Keith Camiolo on June 23, 2012 at 11:47pm

Linn, as I said I am not an SEO pro or a website designer. I also am a fan of Google, because of all the good that they have done. It's now that they are starting to act like the Internet is there's. I have to disagree with you on the level playing field, it's more of a level paying field. Remember the internet use to be affordable when it was not monopolized by Google. As for the hack web companies and Craig's List being affordable, is just the start of the end. If every one believes what you feel is a level playing field, then the little guy that works hard at doing the right business on the Internet will still lose out to the people that have the most money to through at any companies that Google approves of. I would like to remind us all of the history of the "Newspaper". They use to lower there rates for the dealer that would buy the most ads in a year, so that there over a million dollar contracts could buy a full page with full color for $1000.00 on a Sunday. The same ad for the dealer that did not spend over the million each year paid $2000.00 for that same ad come Sunday. I know this is a 20 year old comparison, but look at where news papers are today! Because the smaller dealer could get more for his/hers dollar on the Internet and a shot at a level playing field. Now unless you pay for the billion dollar Google penthouse your at the bottom of the list again. So you could have the best offer to the consumer available and you offer it in a professional manner, and subscribed to Googles organic rules and you are right back at the bottom again. Because Google is now saying you have to pay for organic now by using the companies you have to over pay to be the new Google organic. When does it stop being organic and just the $2000.00 Sunday paper ad that you had to pay to have it placed in the sport section were you had your best exposure. It's history being repeated again, this time it has an electrical cord hanging out of it. So the hacks you are referring to are the same dealers that use to layout there own Sunday ad so they could afford to have that ad and not have to pay an ad agency to make it even more expensive come Sunday. Then the papers did the same thing Google is doing now. The dealer could not create his/hers own ad he/she has to pay to use the companies that googles say that it will make it to the top agin. I say it again in a hard and smart working persons mindset as there are so many of them out there in the make up of our country's dealers base. What's next to be organic, or how much is it to be organic?

Comment by Linn Boyd on June 23, 2012 at 10:11pm

Keith & Brian,

 

I think that Google is doing just the opposite from making it so that it is a large guys only game.  The dealerships are being sold this by you the website companies etc.. Yes, it may be harder for the, dealers right now. But it also creates much more difficulty for companies like Dealer.COM etc. and people doing integrations just by iFrames. While this does make it more difficult for the “small” dealer that hasn’t been doing it correctly just paying for it not truly evaluating it etc. It levels the playing field overall. There is a huge uproar in the real-estate community over this but it is going to be better for search results as a whole. This is going to level the playing field of the smaller dealer, because if they take their time concentrate on pure local rather than just throw money at a dealer.com etc they will do MUCH better. I know a lot of you in the SEO and website are upset as it is changing your methods of doing websites where you are going to derank fast and hard, but had you been doing it correctly from the beginning rather than using a “hack” iFrame then you would be fine. I feel this is a great thing that google is doing. It is kind of like the abuse seen on craigs list etc by the dealers. It has made craigslist un-useable for the majorty of people, making it so that the user isn’t as powerful as what they should be!

 

Cheers!

Comment by Steve Pareigis on June 23, 2012 at 7:51pm

Keith you are on the right thought process.  I have visited the team in California several times and Matt has always told me to follow the intuitive user experience.  They want to provide the most relevant search query return for the end user.  The want to provide an immediate relevant geographical result to the location of the IP address sending the search query to Google. Google is now even searching to the immediate servers in the direct area of the IP address to determine the best quality sites in the immediate area to determine what to feed back to the end-user.  GOOGLE has no concern for Organic SEO what so ever, it is all about Adwords and PPC campaigns.Their goal is to produce a more refined geographically refined search return for the end user. We need to follow this process and find a way to be ahead of the curve and place our Digital Marketing in front of the trending results. He told me, if it benefits the SEO Experts you can be sure we will change the Algorithm.  Cheers

Comment by Keith Camiolo on June 23, 2012 at 6:26pm

Brian, with all of the non-stop changes in our industry, which is what our industry is all about cutting edge changes to make us work with the latest and greatest. Do you think this is Googles way of built in obsolescence. Now do not get me wrong, I appreciate all of the great products that google has for the true business who is in it to win it. When they start making changes like this one with Google Penguin, I start to think they are making changes that force the companies that make the most of there online dollar by using some of the smaller web copanies out there to get larger coverage that they can not get elsewhere. It's like Google wants to be driving everything we do on the web. I am no SEO expert at all but common sence leads me to be that if it is not Googles way then you will get pentilized for not spending your online dollars where they used to give you a great or good ROI. it's as if every time there giant Google brain figures out how to exploit the little guys hard work, it changes what they recognize as a way to change the game there way, so what use to work affordability for you now has to cost you more because you have to pay to get your content to show up the way it use to for you by having to go with other companies that they "Like". I use to think that Auto Trader had extortion down to a Sience, but I think there is a new extortionist in town. I had just read an artical that had statistics for 2012 Q1 Internet ad dollars at 81.4 or 8.4 billion spent, I know I should rember what the number was exactly but does it matter it the word billion was used. So much for affordability on the Internet "GOOGLE".

Comment by Steve Pareigis on June 23, 2012 at 4:37pm

I have just recently join the group and I have a familiarity in this field. I am an SEO Expert (humbly speaking) have been the CEO of a company which designed and built a search engine and a CMS system with META specific abilities for any page developed within the site for strong results. 2 1/2 years ago I sat in on world SEO conference in Seattle and spent a week with Danny Sullivan and Matt Cutts. They clearly emphasized the principal of creating your own Social Conscious Neighborhood and the increase in page rank and organic positioning this will achieve. I believe this is the direct result of the shift in the weighting in the algorithm from Google.  This will redefine the process that we take when building our site architecture within the Auto Industry. I am currently building three more new websites holding our inventory, for our dealership with this concept in mind. Great topic, it is our key driver as we move forward with Digital Marketing Strategies.

Comment by Linn Boyd on June 23, 2012 at 4:13pm

Also the advantage is going to swing greatly to all the dealers that have their own "inventory" system running on their website, and not running on a system. 

I know of one website company that charges thousands per month and has over 1500 dealers on a single server, you think you are getting SEO there? No, I don't think so. 

Comment by JD Rucker on June 22, 2012 at 3:00pm

I can't wait to talk more about the changes at AutoCon!

I was getting a little worried there in the second section, Brian, but then you said, "Are thousands of links from the group portal website the cause of the problem?  No.  I think the shady SEO link farms were the issue here otherwise many more dealer groups would be screaming."

As Brian recommends, the mass links on group portal pages can definitely be made nofollow as they are pretty much worthless either way and they actually spread the followed link juice thinner than it should be from page to page, but the main thing here is the spam. It used to be thought that negative SEO was ineffective, but now Google has put their foot down and forced SEO companies to be more selective and careful with the quantity, quality, style, placement, and anchors associated with links.

Great catch, Brian!