This new Generation of buyers 80 million strong are rapidly becoming the largest driving force in the market place. They require different selling interaction than previous Generations.
NADA has a workshop and Booth at Digital Dealer that will talk to these points for anyone attending. We have compiled a great deal of data and done consumer research to help dealers better understand these buyers and their habits.
Here are a few thought starters:
1. 1 in 4…Continue
I believe dealers need to look very hard at who is extracting data from their DMS systems. There are a lot of vendors out there today that will visit a dealer with the idea of sending zip code driven leads to the dealer and the payment for the lead is made after the vehicle sells. In theory, this makes perfect sense, except for one little hiccup. In order to match the lead and the vehicle sold the vendor requests access to the dealership's sales data in the…Continue