Vinnie Micciche
  • Male
  • Windham, NH
  • United States
  • Strolid, Inc
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Vendor Partner
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Strolid, Inc
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24 years of Automotie experience from sales to F&I to General Manager. I was BDC Director and Ecommerce Director for Group 1 Automitives East Region and oversaw a 100 person centralized BDC for Group 1. I started Strolid 3 years ago and crrently service 50 Dealers nation wide.

Vinnie Micciche's Blog

How do you track the effectiveness of your online business?

Posted on May 5, 2010 at 11:38am 0 Comments

I was recently speaking for a group of dealers from France and a gentleman from an Automotive research firm mentioned that 95% of all people are online. I've heard 70% to 95%. So let's just say it is a large majority of our customers.

For the past decade our company has been measuring effectiveness by three means. The walk in up, phone up and intenet lead. I believe we track this data as well as anyone. My closing ratios always compare with other large dealer groups and other sources… Continue

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At 9:09pm on April 13, 2010, Chris Saraceno said…
Welcome, Add your photo and They will make you a featured member



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