Comment

Comment by Delia Passi on May 23, 2011 at 11:19pm

Thanks Alan for the compliment.  Pat, Alan the month is almost over, but the opportunity to increase sales among women will continue to gain attention and opportunity.

We are delighted to have had the opportunity to dedicate a month to women and how their dollars and loyalty translates to all of our successes. While she is the primary auto consumer she is far less comfortable than men car shopping. While we don't need separate showrooms, we do need to be treated the way we want to be treated and 90% of women say we are not there yet. Its been a Men Certified industry...so I guess its time we balance the scale. Hope our efforts will translate to more business for you! 

Comment by Pat Kirley on May 18, 2011 at 6:59pm

Lets have Men Certified next month. How about male and female showrooms.

Lets get real and be Human Certified and not offend.

Comment by Alan McCormack on May 16, 2011 at 10:25am

Delia is GREAT and provides excellent info however I do have a question all of a sudden Dealer Elite seems to have become a Womens Certified site. When will this even out a little bit. All of one thing is nice at times but now it seems like that it is all thats on Dealer Elite?????????