You are right, we need to work the leads that have the best possibility of return. But modern management still believe in throwing loads of mud at the wall and believe the more you throw the better you chances of success. Just like the movie…"
I like your video. I have learned a lot over the years eating out and staying in hotels,you notice little things that are appicible to many businesses. It's small things that make an experience special."
"I agree with your points and do think trial close make the customer more defensive and they see what is coming. It just makes the deal harder and image wise it is bad for the industry. But now the dealers and the manufacturers are putting the staff…"
I agree totally, but in dealerships, it's like politics if the government party don't agree it won't happen. You can convey your ideas but they usually fall on deaf ears. I'm sure you have spoken with consultant who will…"
"Great post Marsh. You are spot on as usual. Jeff is also on the money, we are there to turn them into buyers, I hate people in dealerships making instant decisions by appearance, we must make up our own minds and act accordingly. The tire kicker…"
Yesterday, my 80 year old mother, took her SUV to the local dealer for an oil change. Even though it is a lease, she likes to treat it like she would if she owned it and have the oil changed every 3000 miles or so. …
Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank…