Comment

Comment by Roger Williams on February 19, 2015 at 8:42pm

Henry Ford-

If you think you can or think you can't - you're right.

Comment by steven chessin on February 19, 2015 at 12:50pm

Henry Ford famously said, "They can have any color they want as long as it's black,"  So much for choices.

Today you can buy in so many different ways.At your local dealership with a salesman or not. Each will attract different types of customers.I should mention that my dad bought a new car every year from the same salesman.

"There are dealerships that have patrons that don't even prefer the brand, yet they come back again and again because of the human element and the experience".

And he always paid sticker and took book for his trade. My very first lesson in the car biz was when I asked him why he never asked for a discount. It was customer service at a level that is unheard of. So I certainly do understand that - HOWEVER - that was a different era. Customer loyalty to the salesman or the store or the brand was different then. Salesmen were career salesmen not 90 day wonders. 

We have CHOICES now.  

Comment by Roger Williams on February 18, 2015 at 9:06pm

I doubt a 100% click n buy works will ever exist in automobiles ... Very recent statistics say 80% of buyers BUY SOMETHING DIFFERENT than they thought they would after they go to dealerships ...
And that's in today's Information Age ..
I think we'll be taking ups on face time doing all the preliminary work and all the "specialist " will he cut out. One associate cradle to graves from taking the e-up to signing the e-contracts - I believe a lot of people will he eliminated but the "sales associates " will be managing their own deals and financing their own deals with a lot fewer "sales managers" and no "finance managers".
No way to take people out of automobile sales, it'll never work ...

Comment by steven chessin on February 18, 2015 at 8:58pm

Comment by Brian Bennington on February 18, 2015 at 7:33pm

Honestly Steven, do you really think we live in a "click-to-buy" world?  A car ain't a pizza, my friend.  Hirschfield is, well, not quite totally right, but right by a large margin.  However, I do question his exuberance, as I've lived long enough to not have 100% confidence in anything, but hey, that's just me.   Your BDC experience, while stellar by standards, may have narrowed your view of how and why people buy down to the size of your display.  If you want proof of it, look no further than Roger's and Michael's comments, views and suggestions in this post.  I totally understand your belief that the internet may be the "final solution," yet I equally understand where those guys are coming from.  It all makes for the reason why DE exists....  A sharing, and sometimes debating, of every aspect of this business.  

Comment by steven chessin on February 18, 2015 at 5:07pm

"I am 100% convinced that the value (and therefore profit) is not in the vehicle, but in the human interaction and overall experience." Comment by Michael Hirschfield

Michael  - Do you buy tires from Tire Rack ? And Amazon ? Dominos ? We live in a click to buy world now. Maybe the "positive experience" can be as simple as the lack of a negative experience. If the quality of the commodity and the price are ok - with proper shipping and warranty  - why not ? 

Comment by Roger Williams on February 18, 2015 at 2:39pm

Brian
LOL I do believe the romantic side of Lynn was lost on you!
You don't think blowing up a Chevy truck for the love of Dodges is romantic?
Lol I kid! I kid! - I'm picking up what your putting down on the romance, sales has definitely lost some romance over the years. Even movies and songs have less romance than in years past ... Brian, it's up to you to bring the romance back!

Comment by Brian Bennington on February 18, 2015 at 1:51pm

Hey Rog,  Previously viewing this and the other Lynn Hickey ads you suggested, he's a larger-than-life personality who you just know spent all of his waking hours figuring out fun ways to "move the metal."  Really, when he's on the tube selling his dealership, he's always "at his finest."  (Cal may have had "his dog, spot," but Lynn had a rocket launcher!)  His ads were entertaining and exciting, but really, completely absent of romance.  When you mass-market yourself and your product in the excellent well-defined manner he did, there just isn't room nor a need for it.

I think the reason you see "romance" here is because you loved him, and that's completely understandable.  I'd bet a lot of people did.  But, no way is this related to utilizing romance to enhance relationships.  That's a much more personal, one-on-one proposition.  Considering I've yet to see the word used in any blog or comment I've ever read on DE or ADM, I'm pretty sure I'm "standing alone" on this one.  That's OK, though.  As I mentioned in my last comment, it truly alludes most in the selling business.       

Comment by Roger Williams on February 18, 2015 at 12:04pm

Brian, like the rest of the world, I like romance! Heres something you, Steven, and Michael should enjoy- you have to get past the gold add, but it is Lynn Hickey at his finest....and it's romance!

http://youtu.be/wTCSGFo9Hy8

Comment by steven chessin on February 17, 2015 at 11:14pm

Carvana Long Form Commercail - click here

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