NADA says $30B was spent on advertising in 2012 so I went and did a documentary video to demonstrate the disconnect. If your dealer is the explosive type you may not want to share this with him/her.
Shocking Video Revealing Disconnect between Automotive Advertising and Awareness Automotive Sales Training expert Grant Cardone does a Dealer awareness progr...
Good stuff, true stuff, thank you. Neanderthals are alive and making decisions at stores all around the country.
Too many Fred Flintstone types stuck in the 70's running dealerships. Don't ask questions. Don't care what you think. Will never seek input. Just sell cars! :(
Grant, this is sad but true. And we can't figure out why our industry has such a high turn over rate.
As you said, "shocking"! This is exactly, why when I do a direct mail, for a dealership, I attend the sales meeting.
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