Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to AutoNews.com, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…

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The perceived difference between the top car brands and their challengers is shrinking, according to the 2012…

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The biggest auto show of 2012 isn’t in Detroit or Frankfurt, but in the crowded exhibition center of the Beijing Motor Show. It is here the swelling Chinese car market continues to prove its importance to the auto world. Manufacturers unveiled over 100 new car models amid a throng of people so large that the Chinese government was forced to hold a …

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Dealership website traffic is very important and there are many articles and blog posts about driving more people to your site whether it is SEO, SEM, Social Media or any other online marketing techniques, but today I want to talk about something else that is just as important. In fact I think it is more important. Focusing on your dealership conversion and how to optimize it is the real half of the equation that you need to… Continue