Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.
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Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…Continue
Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they…Continue