Anne Fleming
  • Female
  • Pittsburgh, PA
  • United States
  • Women-Drivers.com
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Anne Fleming's blog post was featured

To Text or Not to Text?

Texting Strategy for Women BuyersIs texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.Read on to review the rules of…See More
May 16
Anne Fleming posted a blog post

To Text or Not to Text?

Texting Strategy for Women BuyersIs texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.Read on to review the rules of…See More
May 16
Anne Fleming's blog post was featured

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.Consider These Numbers:60% of women who leave a dealership without buying a car never…See More
May 2
Anne Fleming posted a blog post

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.Consider These Numbers:60% of women who leave a dealership without buying a car never…See More
May 2
Anne Fleming's blog post was featured

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their dealer. Giving a standard sales…See More
Apr 18
Anne Fleming posted a blog post

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their dealer. Giving a standard sales…See More
Apr 18
Anne Fleming's blog post was featured

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data…See More
Apr 7
Anne Fleming posted a blog post

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data…See More
Apr 4
Anne Fleming's blog post was featured

Trust is the #1 Factor!

Your Trust Dashboard Part 2In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous concept.9 Ways to Create Trust and Convert It into SalesTrack as much data as possible. If you aren’t already keeping…See More
Mar 22
Anne Fleming posted a blog post

Trust is the #1 Factor!

Your Trust Dashboard Part 2In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy and service their cars. Yes, there’s a direct parallel between increasing trust to increase sales. But trust can be a nebulous concept.9 Ways to Create Trust and Convert It into SalesTrack as much data as possible. If you aren’t already keeping…See More
Mar 21
Anne Fleming's blog post was featured

Boost Women’s Confidence: What’s in it for Progressive Dealerships

Women buyers now account for 45% of all new car sales[1]. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom[2]. Less than 40% feel confident[3]. And a full 75% of women say they feel misunderstood by car marketers[4].Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews[5] and prefer to read reviews written by other women.All of…See More
Mar 12
Anne Fleming posted a blog post

Boost Women’s Confidence: What’s in it for Progressive Dealerships

Women buyers now account for 45% of all new car sales[1]. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom[2]. Less than 40% feel confident[3]. And a full 75% of women say they feel misunderstood by car marketers[4].Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews[5] and prefer to read reviews written by other women.All of…See More
Mar 9
Anne Fleming posted a blog post

What is Your Trust Dashboard?

Your Trust Dashboard Part 1Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact on your bottom line.How do you grow trust and convert this to more women customers?You…See More
Mar 7
Anne Fleming's blog post was featured

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime value, which Carl…See More
Feb 24
Anne Fleming posted a blog post

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime value, which Carl…See More
Feb 21
Anne Fleming's blog post was featured

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car. Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.Currently, dealers’ websites are almost exclusively product focused. So what can you do to build trust, be welcoming, and make a better impression on your #1 market segment and increase conversions?…See More
Feb 7

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Women-Drivers.com
What is your current position within your organization?
President + Car Buying Advocate of Women-Drivers.com
What is your company website?
http://www.women-drivers.com
What is your Facebook page/URL?
http://https://www.facebook.com/WomenDrivers
What is your LinkedIn page/URL?
http://www.linkedin.com/in/annefleming
How did you specifically hear about DealerELITE? If referred, who?
Dealer
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
What do we offer dealers? NEW ways to market to women to increase sales and increase loyalists for dealers.

Anne Fleming's Blog

To Text or Not to Text?

Posted on May 16, 2018 at 3:53pm 2 Comments

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

Continue

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Posted on May 2, 2018 at 12:14pm 0 Comments

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.

Consider These Numbers:

  • 60% of women who…
Continue

6 Contact Strategies that Pay Dividends with Women

Posted on April 18, 2018 at 9:00am 1 Comment

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…

Continue

Crack the Code for Selling to Women

Posted on April 4, 2018 at 9:58pm 0 Comments

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they…

Continue

Comment Wall (5 comments)

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At 6:28pm on January 2, 2014, Steve Lagerstrom said…

Anne - I'm not all that familiar with your company but I'd be happy to speak with you.  If you'd like to give me a call tomorrow my cell phone is 214-499-8388.  If you prefer e-mail, mine is slagerstrom@parkplace.com.  Thanks!

 

At 6:12pm on August 9, 2013, Daniel Tegeder said…
At 7:57pm on July 22, 2013, Ian W. said…

Thank you for the add. :)

At 12:38pm on July 20, 2013, Bill Cosgrove said…

Anne-Thanks for the invitation-All The Best -BillC

At 7:15pm on May 27, 2011, Jodi Cook said…
thanks for the add!!
 
 
 

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