Women buyers now account for 45% of all new car sales. Yet one out of three women feel apprehensive or overwhelmed when they visit a showroom. Less than 40% feel confident. And a full 75% of women say they feel misunderstood by car marketers.
Car buying is a challenging process for many – and we know that women as a whole have different habits than men do. We also know that women are 50% more likely to use car dealer reviews and prefer to read reviews written by other…Continue
Your Trust Dashboard Part 1
Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…Continue
It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.
We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their customer experience and service.
Katie shares, “Dealers that are not curating an experience for the female buyer are losing her lifetime…Continue