Featured Blog Posts (3,605)

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during December. All vehicles averaged a 12-month depreciation of -13.2% during 2017, compared to -17.3% in 2016.
Two vehicle segments tied for the lowest depreciation during December. Both…
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Added by John Sternal on January 18, 2018 at 1:52pm — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 

For example, the simple…

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Added by Timmy D. James on January 19, 2018 at 9:17am — No Comments

Write Service and Write Your Own Paycheck Podcast- Episode 12!

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay.…

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Added by Jeff Cowan on January 18, 2018 at 12:00pm — No Comments

Disagreeing Well With The Theory Of 5 Philosophy

No matter how compatible they are, two people living together are going to butt heads every now and again. Decide on your “rules of engagement” early on. Do …
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Added by DealerELITE on December 28, 2017 at 4:00pm — No Comments

Making the Most of 2018’s Automotive Predictions

2018 is underway and with the New Year comes a lot of predictions on how the automotive industry will change.  Are you ready for these changes?

If you want to keep your dealership in the mainstream with car buyers it is necessary to keep abreast of what is going on in the industry and make…

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Added by Derek White on January 18, 2018 at 5:37pm — No Comments

#54: You Can Develop More Discipline

If you're looking to more consistently deliver great performance in all that you do, a great place to start is by evaluating your level of discipline. Discipline is the fuel that makes consistency go, and is a huge part of what enables game changers to consistently bring high levels of performance every single day.

The great news is that discipline is not something you're born with; it's something you can choose to develop. Making the conscious effort to develop discipline has…

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Added by Dave Anderson on January 16, 2018 at 11:40am — No Comments

Episode 11- Success in Sales and Life in General!

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, Stitcher, and GooglePlay. …

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Added by Jeff Cowan on January 16, 2018 at 12:00pm — No Comments

#53: Friday 2-Minute Warning

Anyone wanting to be should give this one a listen...it's worth 3 minutes of your time to get your mindset 100% right. Get it now at

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Added by Dave Anderson on January 12, 2018 at 4:24pm — No Comments

Episode 11- Write Service Podcast!

This week, Jeff discusses closing ratios AND why it's so important! Your minimum closing ratio should and can be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and HOW it's possible! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, GooglePlay, and Stitcher. …

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Added by Jeff Cowan on January 11, 2018 at 12:00pm — No Comments

Record Decline for Car Segment

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
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Added by Black Book on January 3, 2018 at 2:38pm — No Comments

Sadly Dealers Still Believe In Conquest Email

I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not…

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Added by Brian Pasch on January 6, 2018 at 2:43pm — 1 Comment

Why Should We Focus on Women? Part 2

-by Sally Whitesell for AutoSuccess Service Magazine

You know from Part 1 that women are crucial to your business. So are you making women a top priority?

If you meet the expectations of women you will exceed the expectations of…

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Added by Sally Whitesell on January 4, 2018 at 4:27pm — No Comments

Could Subscription Services & Autonomous Vehicles Solve the Recall Epidemic?

While the struggle to decrease unrepaired recall vehicles on the road…

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Added by Chris Miller on January 5, 2018 at 9:27am — No Comments

#49: Friday 2-Minute Warning

A new Friday 2-Minute Warning episode of The Game Changer Life podcast has just been released, and this one shares a Red-Zone Rant on "Quit blaming bad luck!" Go download or stream this fast-paced two minutes of inspiration on iTunes, Stitcher, Google Play Music, or at http://thegamechangerlife.libsyn.com/, and start living that game changer life.…

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Added by Dave Anderson on January 2, 2018 at 5:31pm — No Comments

Episode 10- Write Service Podcast

Do you have numbers or goals that you can't seem to reach? You do all the training, all the role plays, all the walk-arounds, but can't seem to get there? Why? Don't be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff. Copyright 2017 Wm. Jeff Cowan

Click here to watch!…

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Added by Jeff Cowan on January 4, 2018 at 12:00pm — No Comments

#50: How to Master Mistakes

Anyone who tries things, takes risks, grows, and learns, is going to make mistakes. Mastering mistakes isn't so much about stopping mistakes altogether, as it is about learning how to handle them when they happen - and also how to handle when others make them too. In this episode, Dave shares how to handle mistakes like a game changer, so that you stay focused, in your zone, and making progress towards your most bold and compelling goals.…

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Added by Dave Anderson on January 2, 2018 at 5:34pm — No Comments

Episode 9- Success in Sales and Life in General!

This week, Jeff discusses steps for making 2018 your most successful year yet! These steps will help you maximize your potential, repeat your biggest successes, and grow exponentially! Copyright 2017 Wm. Jeff Cowan

Click here to watch now! Also available on iTunes, GooglePlay, & Stitcher. …

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Added by Jeff Cowan on January 2, 2018 at 12:00pm — No Comments

FIGURES LIE WHEN LIARS FIGURE

FIGURES LIE WHEN LIARS FIGURE ...

THE BOGUS APPLICATION OF ATTRIBUTION AND INFLUENCE 



I probably speak to more than 100 Car People every week on the phone AND dozens more on the keyboard.

What is So Amusing is when Dealer principals and General Managers ask me my opinion of…

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Added by James A. Ziegler on December 14, 2017 at 9:30am — 2 Comments

#47: Friday 2-Minute Warning: Dec. 22, 2017

A new Friday 2-Minute Warning episode of The Game Changer Life podcast has just been released, and this one shares a 100% positive discipline that you can put into practice today! Go download or stream this fast-paced two minutes of inspiration on iTunes, Stitcher, Google Play Music, or at http://thegamechangerlife.libsyn.com/, and start living that game changer life.…

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Added by Dave Anderson on December 22, 2017 at 2:04pm — No Comments

Episode 9- Write Service Podcast

Click here to watch now!

This week, Jeff discusses "pulling the curtain back" and working with a daily worksheet to make predictions and project goals. This episode is perfect for managers and service advisors looking to stay on track and maximize potential!…

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Added by Jeff Cowan on December 28, 2017 at 12:00pm — No Comments

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DealerELITE created this Ning Network.

Blog Posts

Used Car Buying Tips

Posted by Reid Zaritsky on January 22, 2018 at 7:58am 0 Comments

You finally have your driver’s license, and now the day has come to buy your first car. As a teenager, however, you’re probably not in a position to walk into the dealership and drive out with a brand-new car.

 

Odds are, you’re…

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Making the Most of 2018’s Automotive Predictions

Posted by Derek White on January 18, 2018 at 5:37pm 0 Comments

2018 is underway and with the New Year comes a lot of…

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