The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…
ContinueAdded by Cynthia Madison on June 3, 2020 at 5:52am — No Comments
Written By: Steve Hall
When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”
It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…
ContinueAdded by Garry House on April 24, 2013 at 9:36am — No Comments
Written by: Steve Hall
When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”
It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can…
ContinueAdded by Garry House on April 11, 2013 at 3:00pm — 3 Comments
Written by Wayne George
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
Your service department charging retail rates to recondition your vehicles isn’t really why you aren’t as competitive as you could be. Let’s look at some facts.
Domestic and import…
ContinueAdded by Garry House on March 21, 2013 at 9:58am — No Comments
Last week I attended NCM’s semi-annual meeting of all its divisional directors, 20 Group moderators, Retail Operations consultants, and NCM Institute faculty members, who, along with our CEO set aside two and a half days to dialogue about what’s happening around the industry and within the company, and how best to address the needs of our clients. As usual, it was a great encounter, with far too much agenda content and discussion for the overall time allotted.
One of the topics that…
ContinueAdded by Garry House on July 31, 2012 at 1:23pm — 5 Comments
Wow, that’s a lot of acronyms, but you know what they all mean, right? Following are four recommendations from John Gilbert, the Fixed Operations specialist with NCM’s Retail Operations division. To increase your effective labor rate (ELR), reduce your cost of sale (COS), and improve your gross profit margin (GPM) on customer-paid repair order (R.O.) sales:
Check…
Added by Garry House on July 10, 2012 at 10:00am — 1 Comment
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