Space Auto, the new integrated software and marketing solution for auto dealerships, has created the ultimate social media how-to guide for BMW dealers.
The BMW Dealership Social Media Playbook offers expert tips on how dealerships can grow their digital presence, including proven steps for using TikTok and Instagram to drive vehicle sales. It includes everything from recommendations on lighting, production, and copywriting to commenting and…
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The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media.
I remember when it was revolutionary for an inventory syndication company to take still photos and convert them into stitched photos videos.
Then we evolved to video walkarounds where an actual video of the…
ContinueAdded by Timmy D. James on November 2, 2021 at 10:04am — No Comments
When it comes to marketing, video is the most effective, engaging, and preferred medium by consumers. Every social media platform has preached this for years and statistics support this fact. Streaming video is beginning to outperform cable and consumers increasingly choose video online over all other mediums.
There are ways to supercharge your video…
ContinueAdded by Timmy D. James on October 5, 2021 at 10:00am — No Comments
Videos and texts go together like peanut butter and jelly. A perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder…
ContinueAdded by Philip R Spagnoli on August 17, 2021 at 2:08pm — No Comments
In a past blog, I talked about how dealers can capitalize upon customer moments in their video marketing strategies. This is an excellent tool for utilizing sales and service customers to acquire new ones without spending hundreds of dollars. A…
ContinueAdded by Timmy D. James on August 16, 2021 at 10:53am — No Comments
Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.
1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…
ContinueAdded by Timmy D. James on July 20, 2021 at 10:27am — No Comments
Part of the vehicle sales process is to learn the customer’s needs and wants. You probably encounter a large number of consumers who don’t know exactly what they want (or need). In fact, it isn’t unusual for an online lead to provide no additional information other than the vehicle they are interested in. Reaching the consumer to learn more about them and…
ContinueAdded by Timmy D. James on July 6, 2021 at 9:32am — No Comments
Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…
ContinueAdded by Timmy D. James on June 23, 2021 at 6:11am — No Comments
When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…
ContinueAdded by Timmy D. James on April 30, 2021 at 9:41am — No Comments
According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…
ContinueAdded by Timmy D. James on April 23, 2021 at 8:00am — No Comments
Newspaper and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach. Every year, fewer people gravitate to the traditional, and new avenues gain steam.
According to the…
ContinueAdded by Damon Sefa on April 15, 2021 at 1:50pm — No Comments
Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.
During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…
ContinueAdded by Timmy D. James on March 12, 2021 at 10:37am — No Comments
In today’s retail environment, why are so many dealerships still playing games with customers? Sales Managers and salespeople dodge questions and push hard for appointments. They’ll also play bait and switch with website offers. Are you among them?
Playing games ruins your reputation and costs you sales —I know this from a personal experience. On the day before Christmas, I was going to buy Dodge Charger for my daughter. I went to the website of the closest Dodge dealership…
ContinueAdded by Philip R Spagnoli on February 10, 2021 at 4:38pm — No Comments
Most consumers have a built-in fear of communicating with automotive sales professionals. Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.
When a consumer does finally reach out to your dealership, using…
ContinueAdded by Timmy D. James on February 2, 2021 at 11:30am — No Comments
Generation X is at peak buying power with the lucrative Millennial generation not far behind. Marketing to both of these generations is a smart, long-term play. However, another big buying group is ready to give its predecessors a run for their money: Generation Z.
Born between 1995 and the mid 2000s, Generation Z accounts for slightly over 20 percent of the US population and holds…
ContinueAdded by Philip R Spagnoli on January 27, 2021 at 9:02am — No Comments
According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…
ContinueAdded by Timmy D. James on December 29, 2020 at 10:37am — No Comments
During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced
Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…
ContinueAdded by Timmy D. James on October 19, 2020 at 11:30am — No Comments
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