At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.

As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming quite a challenge to reach and create an impact on any target…

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after…

There’s no doubt that customer satisfaction is important to all car dealerships. Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership. Poor online reviews can sway a buyer to go somewhere else. Poor CSI scores can…

A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and pencil and invited them to “unload" with comments about the things that they did not like about his sermons.” They did.

As difficult as honest feedback usually is to hear, isn’t a truthful assessment of how others perceive us, (personally or as a business), valuable information to…

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…