A while back JD Rudker said that a lot of workshops and conventions are the same. Our workshop does not fall under this category. 

We have three sales people making $20,000+ a month as some of our featured speakers. They will share with you different techniques and ideas that have helped them become the best in the business. 

We have a manager speaking that is famous for taking small town dealerships from 25 new and used a month to 146. This gentleman will share ideas on how to…

To many times the same person talks 90 % of the time . Sales reps say the meetings are to long , little training or good info , more of a bitch session , and they are negative . 

Meetings should be short and sweet . Twenty to thirty minutes most of the time . Have a planned training for the whole month that has others doing some of the training . The person doing the training should ask questions and answer questions .

 Make fun a planned part of the training . Single out the…

The majority of managers today did little prospecting as a sales rep . Therefore is is tough to teach what you haven't mastered . ALL the successful sales reps today are heavy into prospecting and follow up.       I asked a dealer ,  what would you do if you had a sales rep refuse to do a demo and wait on you to do advertising to get them customers ? He said fire him . I asked why . He said because he isn't doing his job the way we want . Exactly was my answer.

 When the dealer or…

A lot of dealerships think they are saving money by taking a good sales rep and making him/her a manager and not training them . The pay plans have shrunk for managers over the past year as well . The idea of paying people less and expecting more is a bad choice ranging from managers to internet people . 

 A planed sales training meeting  should be done every day . Very few meetings have the hooting , clapping and hollering any more compared to years ago…

You might have the best tools in the business, be selling the most sought-after vehicle in the industry, and have the location all other dealerships would kill to have. Without one vital piece of the puzzle, though, you’ll never rise above mediocre. What’s that key piece? Training. If you don’t have a method by which your staff can…

 I never realized how good my manager was until years after I left the dealership. We had short 20 minute sales meetings every day. We actually did training. We did a lot of hooting, hollering clapping and some laughs . Always positive with some cash in hand to the performers.

Not every day was peaches and cream. When I did something wrong it was brought to my attention. Many times as a rookie I wasn't allowed to take another customer that day because of the same mistakes. I quickly…

  I have never met anyone 30 years or older that has bought every car and went back for service 100% of the time to the same dealership. Once we face the this fact we can  figure out ways to get them back the majority of the time. Do the sales reps do a service walk every time? Do the sales reps call customers on there birthday. Does everyone really roll out the red carpet like the old days? This is a start.

Jim Zeigler has really brought to light for us with TrueCar deal . Bobby Compton has to be one of the kindness people in the world. There are little women on here but they have some powerful info from time to time. I think they should be noticed as well. There are some really cool people on here and I think should be noticed in some way for there effort.  What do you think? Happy New Year.

The people being interviewed are interviewing you too. So what do you have to offer that is better than the dealer down the street? You will never attract and keep good sales reps without having a good pay plan and training.  We know the problem and here is how to fix it. Start with what you have. Pay bonuses on increases of productivity only. Pay on the increase and you never have to pay unless you make your money first. All departments should be envolved in this bonus.Whoever wins the…

 This True car deal is no different than the guy down the street advertising at cost or below. It's no different than when the internet came out and people were worried everyone will come in with the cost of a car. This simply is not the case. One thing will remain the same. The best trained sales force can overcome anything. What's your thoughts?

 I just came back form a work shop in Michigan. I said lets talk like friends and ask any question you want. Before I got started a guy in the back said,is this one of those motivational deals that you go home all fired up and don't know what to do? Before I could answer a guy up front spoke. He said, I don't need to know that I should get my name out there as much as possible. Are you going to show us how? I told him I will show you how to spend one dollar per customer and get your name…

 He who gets 10 men to do the work of one gets 10 times the return. J P Getty said I would rather have 1% of 100 men's effort than 100% of my own. Jesus started with 12 men and look how big that got. There is nothing better to be successful than prospecting and word of mouth. You agree?

The difference between a good dealership and a great one

I just worked with a dealer that really gets it ! He understands that there are more customers outside the dealership ready to buy, than will ever be there during their biggest sale. He is going after them, instead of waiting for them to come to his dealership!                           

 Within two days he had his sales reps in several…

 I don't understand why other guys don't get it Doug said. What ever I do at work has to be a benefit for me or I don't waste my time. I know I have to help others to get where I want to go, that's a given. But I have a plan.  Don't get me wrong I help people all the time but I know good things will come back to me because of this. I expect the return some how but will never ask for any thing when I help someone.                                          I do more mailers, phone calls and…