If I was a new dealer opening up a new car dealership today, I would...............

Views: 296

Reply to This

Replies to This Discussion

Wow Nancy, a question to get one thinking... Strong!~ 

I would be sure to know my direct competitors, study the market to know how to market and advertise, recruit and train the absolute best talent available and sell like a maniac... 

Thanks Bobby...a simple question, but loaded for sure!!!!  We can all sit back and compliment and criticize, but if given the opportunity, what would we REALLY do?

Bobby Compton said:

Wow Nancy, a question to get one thinking... Strong!~ 

I would be sure to know my direct competitors, study the market to know how to market and advertise, recruit and train the absolute best talent available and sell like a maniac... 

Oooh...honest, but not the answer I was looking for...LOL...I guess nerves precede every successful performance!!!

John Skelton said:
...be nervous
Make sure all of my people had Facebook accounts, and I was the Admin.  Market only through the internet, social media and e-mail, outside of normal prospecting efforts, and make sure I had enough inventory for the sales explosion.
Great answer Craig Darling!!! Most still not have embraced the power of the internet...think of it as the necessary evil!

Craig Darling said:
Make sure all of my people had Facebook accounts, and I was the Admin.  Market only through the internet, social media and e-mail, outside of normal prospecting efforts, and make sure I had enough inventory for the sales explosion.

Get my staff on board with all media outlet opportunities, get involved with my surrounding competitors to see what they are doing (mystery shop the lot) have a stellar website ready to kick off and flood the airways. 

 

GRAND OPENING OF THE SCHRADER AUTO MALL! Why...? Because you are number 1 in our eyes! 

 

I would also have the costume of a Pink Piggy running around the lot. Not just a plain pink piggy but one that can break dance, do the jig, cartwheels, maybe some acrobatic elements and much more!! 

 

Did I cover it all? 

Love it...I was a dancing, acrobatic clown at my dealership once during a Presidents weekend event...It was a lot of fun...the kids loved it!!!!

Jennifer Schrader said:

Get my staff on board with all media outlet opportunities, get involved with my surrounding competitors to see what they are doing (mystery shop the lot) have a stellar website ready to kick off and flood the airways. 

 

GRAND OPENING OF THE SCHRADER AUTO MALL! Why...? Because you are number 1 in our eyes! 

 

I would also have the costume of a Pink Piggy running around the lot. Not just a plain pink piggy but one that can break dance, do the jig, cartwheels, maybe some acrobatic elements and much more!! 

 

Did I cover it all? 

Justin Timberlake in the pig costume singing: Bring it on down to Schrader town.

Jennifer Schrader said:

Get my staff on board with all media outlet opportunities, get involved with my surrounding competitors to see what they are doing (mystery shop the lot) have a stellar website ready to kick off and flood the airways. 

 

GRAND OPENING OF THE SCHRADER AUTO MALL! Why...? Because you are number 1 in our eyes! 

 

I would also have the costume of a Pink Piggy running around the lot. Not just a plain pink piggy but one that can break dance, do the jig, cartwheels, maybe some acrobatic elements and much more!! 

 

Did I cover it all? 

Have you run it and work out from there!
Moi?  Oh wrong thread!  Thanks Craig!  I would surround myself with top quality people!  How do I obtain them?  Treat them with dignity and respect and pay according to performance, (after giving them all the tools they require to do the job effectively).

Craig Lockerd said:
Have you run it and work out from there!

Nancy,

 

Tough question.  First, hire top people to head each department.  Bring in trainable sales people and teach them two very important facets of the new dealership.  First, social media is critical as an element of success.  Second, train the sales people to be experts in bringing in their own business.  Realtors, stock brokers, insurance people all have one thing in common.  Their success will never walk through the door.  They go out and get the business.  This is actually more important that product knowledge.  We can always get info on what we sell.  However, without anyone to share it with, we're closed.

You are right...You are the quality of the people with whom you surround yourself.... Give them the tools to succeed and pay on performance...

John Fuhrman said:

Nancy,

 

Tough question.  First, hire top people to head each department.  Bring in trainable sales people and teach them two very important facets of the new dealership.  First, social media is critical as an element of success.  Second, train the sales people to be experts in bringing in their own business.  Realtors, stock brokers, insurance people all have one thing in common.  Their success will never walk through the door.  They go out and get the business.  This is actually more important that product knowledge.  We can always get info on what we sell.  However, without anyone to share it with, we're closed.

RSS

Latest Activity

Black Book posted a blog post

Mainstream Pickup Values and SUVs Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
6 hours ago
Erik Nachbahr, CISSP posted a video

Resolving Vendor Finger Pointing

In this video blog, Helion Founder & President Erik Nachbahr shares how dealers can resolve circumstances in which they have vendors blaming other vendors fo...
8 hours ago
Timmy D. James posted a blog post
8 hours ago
Mike Esposito posted blog posts
8 hours ago
Jim Flint posted a blog post
9 hours ago
Profile Icon via Twitter
RT @ChrisBSaraceno: All #mentors care more about our #futures and #goals than protecting our egos. Bruised egos heal and lessons will be re…
Twitter21 hours ago · Reply · Retweet
Profile Icon via Twitter
Twitter21 hours ago · Reply · Retweet
Profile Icon via Twitter
RT @hansgreimel: Yes, this lays the groundwork for the next generation of Nissan EVs that will land as early as next year with a new EV pla…
Twitter21 hours ago · Reply · Retweet
Profile Icon via Twitter
RT @DaveAnderson100: A leader's job in the home, workplace, in school, or on a team is to prepare those in their charge for the journey, no…
Twitter21 hours ago · Reply · Retweet
Dan Beres posted a blog post
yesterday
Walter McNulty posted a status
"We are ready to finish the month strong! Can you say the same. www.pdsforyou.com"
yesterday
Bill Wittenmyer posted a video

Witt's Wise Words: The Importance of Being Prepared

In this episode of Witt's Wise Words, Bill Wittenmyer shares why being prepared is vital to success.
yesterday
Walter McNulty posted a status
"We will be heading up North for 9 days making a long road trip. I hope to stop in and see some new clients."
Saturday
Dave Anderson's blog post was featured

How to Play a Poor Hand Well w/ Thomas Bryant

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will…See More
Friday
Profile Icon via Twitter
Checking out "We're there!" on @dealerELITE: https://t.co/Na3bNQ7puQ
TwitterFriday · Reply · Retweet
Profile Icon via Twitter
Checking out "Sean V. Bradley of Dealer Synergy" on @dealerELITE: https://t.co/v9ByB6HJzO
TwitterFriday · Reply · Retweet
Profile Icon via Twitter
Checking out "How to Play a Poor Hand Well w/ Thomas Bryant" on @dealerELITE: https://t.co/ohoDEn51Vd
TwitterFriday · Reply · Retweet
Walter McNulty posted a video

DigniFi

If you have a Automobile, RV or Motorcycle dealership you should have DigniFi. Call for more information.
Friday
Dave Anderson posted a blog post

We're there!

Wherever you listen to podcasts, The Game Changer Life is there for you. Subscribe today and get…See More
Friday
Bill Wittenmyer posted a video

Freebie Friday: Nurturing vs Closing

Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.
Friday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service