"Great advice on practicing the test drive! This is a perfect opportunity to develop a few word tracks to sell the car and other personalization options!"
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Craig Darling
- Gilbert, AZ
- United States
- Coulter Infiniti
- Blog Posts (33)
- Discussions (30)
- Events
- dE Groups (7)
- Photos (1)
- Photo Albums
- Videos (3)
Craig Darling's Groups
Craig Darling's Discussions
Always Looking For Opportunity.
Started Jul 15, 2011 0 Replies 0 Likes
I see dealers all the time looking for help. Serious help and I am looking for the right opportunity. Please feel free to review my Resume at this link:…Continue
What if your Newspaper Ads were interactive?
Started Feb 3, 2011 0 Replies 0 Likes
Would that help? How about calling the prospects that walked your lot overnight, would that help? We can share how both can be accomplished: Link Here:…Continue
Parts and Service Customers....
Started this discussion. Last reply by Bob Gaber Dec 25, 2010. 1 Reply 0 Likes
Great Information If your dealership is seeing traffic to the service drive and more at the parts counter, are you able to market…Continue
Sales Managers needed nationwide. Free Training and Superior Support
Started Nov 11, 2010 0 Replies 0 Likes
We have a need for Sales Managers in all areas of the US. This is a business to business opportunity. For those who do not want to manage a team, we also need sales people. Commissions to 40% of the…Continue
Tags: digital, prospecting, internet, business, managers
Craig Darling's Page
Latest Activity
Ashley Poag commented on Craig Darling's blog post Demonstration Drive? Every Single Time! Building your Business
DealerELITE liked Craig Darling's blog post Demonstration Drive? Every Single Time! Building your Business
Craig Darling's blog post was featuredDemonstration Drive? Every Single Time! Building your Business
How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old. Really? You are going to waste all that time on a write up when your chances of closing a deal without a demo drive is about ZERO! (Okay you fleet people with huge corporate accounts. You are not in the conversation.)If you are having trouble…See More
Craig Darling commented on Ralph Paglia's blog post Is It Time To Reevaluate TrueCar?"Nope. If you would like to be re-evaluated, please offer some benefit for your dealer clients. Some of us don't sell enough vehicles monthly to justify the "no profit" with a "referral" tactic. Just a side…"
Craig Darling posted a blog postDemonstration Drive? Every Single Time! Building your Business
How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old. Really? You are going to waste all that time on a write up when your chances of closing a deal without a demo drive is about ZERO! (Okay you fleet people with huge corporate accounts. You are not in the conversation.)If you are having trouble…See More
Craig Darling posted a blog postSocial Selling: Building a Business within a Business VI
Becoming involved in your community, church or civic organization will bring rewards far beyond a pay check or a few more car sales. Those that engage in these organizations for the betterment of their communities will receive great satisfaction for their efforts.At a local services center, our car club was using money that we had raised to tile and carpet the offices, playroom and multi media center for the children of our particular charity. It really was awesome to see the end result and…See More
Craig Darling posted a blog postWere you busy today? Building a Business within a Business V
So were you? Many people I have discovered over the years come to the dealership, work their shift taking ups... and are upset at the end of the day if they have not sold a car... There really is no surprise is there? Standing around all day and shooting the breeze with each other.... I mean, what sales person is going to buy from you?There really is so much to do. Keep In Contact with Your Prospect Base.You can't call everyone each month can you? You could try. You can do a few other…See More
Terris Bodrick commented on Craig Darling's blog post The Service Drive: Building a Business within a Business IV"This is great I'm new to the business only about 35 days in. But not new to sales I have over 10 successful years in direct sales. I'm quickly seeing where the saying," live at the door die at the door" comes in play. If you…"
Terris Bodrick liked Craig Darling's blog post The Service Drive: Building a Business within a Business IVDealerELITE liked Craig Darling's blog post The Service Drive: Building a Business within a Business IVCraig Darling's blog post was featuredThe Service Drive: Building a Business within a Business IV
It is true. How many customers does your service drive see each and every day? Take a moment and ask your service manager. When you find the number of RO's written each day on the service drive, I promise, you will want to spend all of your time out there!It is easy and there are several ways you can make a serious impact on your bottom line if you follow any of these steps.Check with your service director. Let that person be comfortable with what you are proposing to do. This makes what…See More
Craig Darling posted a blog postThe Service Drive: Building a Business within a Business IV
It is true. How many customers does your service drive see each and every day? Take a moment and ask your service manager. When you find the number of RO's written each day on the service drive, I promise, you will want to spend all of your time out there!It is easy and there are several ways you can make a serious impact on your bottom line if you follow any of these steps.Check with your service director. Let that person be comfortable with what you are proposing to do. This makes what…See More
"Great job, Craig Darling!!!! (I just love to say your name)."
Craig Lockerd commented on Craig Darling's blog post Building a Business Within a Business III Follow Up!"Love it,Craig"
Profile Information
- Which best describes you?
- Vendor Partner
- What company do you work for (or own)?
- Coulter Infiniti
- What is your current position within your organization?
- Director of Digital Sales and Marketing
- What is your company website?
- http://www.truepro.org
- What is your Facebook page/URL?
- http://www.facebook.com/viralmarketplace
- What is your LinkedIn page/URL?
- http://www.linkedin.com/profile/edit?id=70101627&trk=hb_tab_pro...
- How did you specifically hear about dealerELITE? If referred, who?
- FaceBook, Frans page.
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- Hall of Fame Auto salesperson from Chevrolet.
Worked with B & B in December when we sold 1453 new cars in December of 1994. Plus "Old Guys Rule" I'm told.
Craig Darling's Photos
Craig Darling's Videos
Craig Darling's Blog
Demonstration Drive? Every Single Time! Building your Business
Posted on August 8, 2012 at 10:00pm 1 Comment 1 Like
How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old. Really? You are going to waste all that time on a write up when your chances of closing a deal without a demo…
Continue Social Selling: Building a Business within a Business VI
Posted on July 25, 2012 at 1:27pm 0 Comments 1 Like
Becoming involved in your community, church or civic organization will bring rewards far beyond a pay check or a few more car sales. Those that engage in these organizations for the betterment of their communities will receive great satisfaction for their efforts.
At a local services center, our car club was using money that we had raised to tile and carpet…
Continue Were you busy today? Building a Business within a Business V
Posted on July 18, 2012 at 12:25pm 0 Comments 0 Likes
So were you? Many people I have discovered over the years come to the dealership, work their shift taking ups... and are upset at the end of the day if they have not sold a car... There really is no surprise is there? Standing around all day and shooting the breeze with each other.... I mean, what sales person is going to buy from you?
There really is so…
Continue The Service Drive: Building a Business within a Business IV
Posted on July 11, 2012 at 2:00pm 1 Comment 2 Likes
It is true. How many customers does your service drive see each and every day? Take a moment and ask your service manager. When you find the number of RO's written each day on the service drive, I promise, you will want to spend all of your time out there!
It is easy and there are several ways you can make a serious impact on your bottom line if…
ContinueComment Wall (1 comment)
- At 6:04am on September 14, 2010,
Douglas R Manley said… - Craig:
You must be a glutton for punishment to read 152 pages at one sitting. Anywho, thank you for your comment about DUH!
Here is what others are saying.
Southwest executive director, state auto dealer association said, "Have read book and thought it was very well done."
Journalist said, "Reading it as time permits. Interesting read."
Midwest executive director, "Read the first few chapters and it really highlights concerns with family businesses. I'm sure we all have a few rocks to look under!"
Ohio dealership general manager said, "Good common sense."
Minnesota dealer said, "Haven't finished yet...like what I see so far."
Indiana dealer said, "It made me laugh quite a bit."
California CEO of well known company said, "Thank you for the copy of DUH!. I really enjoyed the reading."
Dealer development consultant said"...have read about half of it. Thus far it has been extremely informative and entertaining. "...your book gives me additional insight into areas of the dealership that I have not had long term exposure to, and that information is invaluable to the value I can bring to my dealer clients."
Executive director, state auto dealer association said, "Tossed it."
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