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Craig Darling
  • Gilbert, AZ
  • United States
  • Coulter Infiniti
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  • Fred G. Slabine
  • Mark White
  • Ernie Kasprowicz
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Craig Darling's Discussions

Always Looking For Opportunity.

Started Jul 15, 2011 0 Replies

I see dealers all the time looking for help.  Serious help and I am looking for the right opportunity.  Please feel free to review my Resume at this link:…Continue

What if your Newspaper Ads were interactive?

Started Feb 3, 2011 0 Replies

Would that help?  How about calling the prospects that walked your lot overnight, would that help?  We can share how both can be accomplished:  Link Here:…Continue

Parts and Service Customers....

Started this discussion. Last reply by Bob Gaber Dec 25, 2010. 1 Reply

Great Information If your dealership is seeing traffic to the service drive and more at the parts counter, are you able to market…Continue

Sales Managers needed nationwide. Free Training and Superior Support

Started Nov 11, 2010 0 Replies

We have a need for Sales Managers in all areas of the US.  This is a business to business opportunity. For those who do not want to manage a team, we also need sales people. Commissions to 40% of the…Continue

Tags: digital, prospecting, internet, business, managers

 

Craig Darling's Page

Latest Activity

Craig Darling's blog post was featured

Up tick... Up tick... Up tick.

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.Up tick... Up tick.Business being better at our physical place of business generally means an up…See More
Oct 25, 2014
Craig Darling posted a blog post

Up tick... Up tick... Up tick.

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.Up tick... Up tick.Business being better at our physical place of business generally means an up…See More
Oct 25, 2014
Craig Darling commented on Craig Lockerd's blog post Are F Bombs Exploding On Your Showroom Floor?
" When I was a kid.... a potential contractor swore in front of my sister and me. My dad was really upset (the F-bomb) Needless to say the guy didn't get the huge stainless steel job my dad was about to give him. I don't swear on…"
Aug 7, 2014
Craig Darling posted a blog post

Improve your Community and Sell, Sell, Sell!

 It started for me early.  Social selling that is.  I was working on a project for a hospital charity about a dozen or sopeople turned out.  Painting the walls in the old building and the guy next to me, in conversation, asks, “What do you do for a living?”.  Of course I said I sold cars…  About an hour later…See More
Aug 4, 2014
Craig Darling posted a blog post

Help for the Used Car Director...

 It’s ready to help you.. as quickly as today!  You can now have instant access to over 20,000 cars and trucks.  No Auction fees, no buy fees and no “no sale” fees either…. With the same quality assurance offered by your local auction.How about buy bids?  Would you like it if you could get a buy bid from several hundred…See More
Jan 20, 2014
Craig Darling replied to Daniel Tegeder's discussion What is the Best process to Sell From Instock ?
""folks.. if you're a little bit flexible on color or options... the very best value may be right here... You are looking for the best deal isn't that right?" "Yes, it is true that we have several hundred available.. the best…"
Jul 24, 2013
Ashley Poag commented on Craig Darling's blog post Demonstration Drive? Every Single Time! Building your Business
"Great advice on practicing the test drive! This is a perfect opportunity to develop a few word tracks to sell the car and other personalization options!"
Aug 14, 2012
DealerELITE liked Craig Darling's blog post Demonstration Drive? Every Single Time! Building your Business
Aug 10, 2012
Craig Darling's blog post was featured

Demonstration Drive? Every Single Time! Building your Business

How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old.  Really?  You are going to waste all that time on a write up when your chances of closing a deal without a demo drive is about ZERO! (Okay you fleet people with huge corporate accounts. You are not in the conversation.)If you are having trouble…See More
Aug 10, 2012
Craig Darling commented on Ralph Paglia's blog post Is It Time To Reevaluate TrueCar?
"Nope.  If you would like to be re-evaluated, please offer some benefit for your dealer clients.  Some of us don't sell enough vehicles monthly to justify the "no profit" with a "referral" tactic.  Just a side…"
Aug 9, 2012
Craig Darling posted a blog post

Demonstration Drive? Every Single Time! Building your Business

How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old.  Really?  You are going to waste all that time on a write up when your chances of closing a deal without a demo drive is about ZERO! (Okay you fleet people with huge corporate accounts. You are not in the conversation.)If you are having trouble…See More
Aug 8, 2012
Craig Darling posted a blog post

Social Selling: Building a Business within a Business VI

Becoming involved in your community, church or civic organization will bring rewards far beyond a pay check or a few more car sales.  Those that engage in these organizations for the betterment of their communities will receive great satisfaction for their efforts.At a local services center, our car club was using money that we had raised to tile and carpet the offices, playroom and multi media center for the children of our particular charity.  It really was awesome to see the end result and…See More
Jul 25, 2012
Craig Darling posted a blog post

Were you busy today? Building a Business within a Business V

So were you?  Many people I have discovered over the years come to the dealership, work their shift taking ups... and are upset at the end of the day if they have not sold a car... There really is no surprise is there?  Standing around all day and shooting the breeze with each other.... I mean, what sales person is going to buy from you?There really is so much to do.  Keep In Contact with Your Prospect Base.You can't call everyone each month can you?  You could try.  You can do a few other…See More
Jul 18, 2012
Ernie Kasprowicz and Craig Darling are now friends
Jul 17, 2012
Terris Bodrick commented on Craig Darling's blog post The Service Drive: Building a Business within a Business IV
"This is great I'm new to the business only about 35 days in. But not new to sales I have over 10 successful years in direct sales. I'm quickly seeing where the saying," live at the door die at the door" comes in play. If you…"
Jul 11, 2012
Terris Bodrick liked Craig Darling's blog post The Service Drive: Building a Business within a Business IV
Jul 11, 2012

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Coulter Infiniti
What is your current position within your organization?
Director of Digital Sales and Marketing
What is your company website?
http://www.truepro.org
What is your Facebook page/URL?
http://www.facebook.com/viralmarketplace
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/edit?id=70101627&trk=hb_tab_pro...
How did you specifically hear about dealerELITE? If referred, who?
FaceBook, Frans page.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Hall of Fame Auto salesperson from Chevrolet.
Worked with B & B in December when we sold 1453 new cars in December of 1994. Plus "Old Guys Rule" I'm told.

Craig Darling's Videos

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Craig Darling's Blog

Up tick... Up tick... Up tick.

Posted on October 25, 2014 at 12:49pm 0 Comments

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.

Up tick... Up tick.

Business being better at…

Continue

Improve your Community and Sell, Sell, Sell!

Posted on August 4, 2014 at 2:01pm 0 Comments

 It started for me early.  Social selling that is.  I was working on a project for a hospital charity about a dozen or so

people turned out.  Painting the walls in the old building and the guy next to me, in conversation, asks, “What do you do for a living?”.  Of course I said I…

Continue

Help for the Used Car Director...

Posted on January 20, 2014 at 5:33pm 0 Comments

 It’s ready to help you.. as quickly as today!  You can now have instant access to over 20,000 cars and trucks.  No Auction fees, no buy fees and no “no sale” fees either…. With the same quality assurance offered by your local auction.

How about buy bids?  Would you like it if you could get…

Continue

Demonstration Drive? Every Single Time! Building your Business

Posted on August 8, 2012 at 10:00pm 1 Comment

How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old.  Really?  You are going to waste all that time on a write up when your chances of closing a deal without a demo…

Continue

Comment Wall (1 comment)

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At 6:04am on September 14, 2010, Douglas R Manley said…
Craig:
You must be a glutton for punishment to read 152 pages at one sitting. Anywho, thank you for your comment about DUH!

Here is what others are saying.

Southwest executive director, state auto dealer association said, "Have read book and thought it was very well done."

Journalist said, "Reading it as time permits. Interesting read."


Midwest executive director, "Read the first few chapters and it really highlights concerns with family businesses. I'm sure we all have a few rocks to look under!"

Ohio dealership general manager said, "Good common sense."

Minnesota dealer said, "Haven't finished yet...like what I see so far."

Indiana dealer said, "It made me laugh quite a bit."

California CEO of well known company said, "Thank you for the copy of DUH!. I really enjoyed the reading."

Dealer development consultant said"...have read about half of it. Thus far it has been extremely informative and entertaining. "...your book gives me additional insight into areas of the dealership that I have not had long term exposure to, and that information is invaluable to the value I can bring to my dealer clients."

Executive director, state auto dealer association said, "Tossed it."
 
 
 

Blog Posts

Difference in Price - New vs. Used Lease

Posted by John Sternal on May 5, 2016 at 1:50pm 0 Comments

All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.

But how much would your monthly payments be on a used lease? Consumers would expect…

Continue

BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS

Posted by Black Book on May 5, 2016 at 9:16am 0 Comments

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to…

Continue

Time for a Change

Posted by Rob Gehring on May 5, 2016 at 8:00am 0 Comments

Time for a Change…

Continue

Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Posted by Anne Fleming on May 4, 2016 at 3:52pm 0 Comments

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping…

Continue

BLACK BOOK UNVEILS PULSE OF LENDERS SURVEY & 2016 OUTLOOK

Posted by Black Book on May 4, 2016 at 11:12am 0 Comments

Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016. Black Book Lender Solutions surveyed dozens of automotive lender…

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Truck Values Improved while Car Segments Continued to Decline Last Week

Posted by Black Book on May 4, 2016 at 11:11am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Continue

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