Craig Darling
  • Gilbert, AZ
  • United States
  • American Bike and Trike
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Craig Darling's Discussions

Always Looking For Opportunity.

Started Jul 15, 2011 0 Replies

I see dealers all the time looking for help.  Serious help and I am looking for the right opportunity.  Please feel free to review my Resume at this link:…Continue

What if your Newspaper Ads were interactive?

Started Feb 3, 2011 0 Replies

Would that help?  How about calling the prospects that walked your lot overnight, would that help?  We can share how both can be accomplished:  Link Here:…Continue

Parts and Service Customers....

Started this discussion. Last reply by Bob Gaber Dec 25, 2010. 1 Reply

Great Information If your dealership is seeing traffic to the service drive and more at the parts counter, are you able to market…Continue

Sales Managers needed nationwide. Free Training and Superior Support

Started Nov 11, 2010 0 Replies

We have a need for Sales Managers in all areas of the US.  This is a business to business opportunity. For those who do not want to manage a team, we also need sales people. Commissions to 40% of the…Continue

Tags: digital, prospecting, internet, business, managers


Craig Darling's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
American Bike and Trike
What is your current position within your organization?
VP of Sales and Marketing.
What is your company website?
What is your Facebook page/URL?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
FaceBook, Frans page.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Hall of Fame Auto salesperson from Chevrolet.
Worked with B & B in December when we sold 1453 new cars in December of 1994. Plus "Old Guys Rule" I'm told.

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Craig Darling's Blog

Up tick... Up tick... Up tick.

Posted on October 25, 2014 at 12:49pm 0 Comments

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.

Up tick... Up tick.

Business being better at…


Improve your Community and Sell, Sell, Sell!

Posted on August 4, 2014 at 2:01pm 0 Comments

 It started for me early.  Social selling that is.  I was working on a project for a hospital charity about a dozen or so

people turned out.  Painting the walls in the old building and the guy next to me, in conversation, asks, “What do you do for a living?”.  Of course I said I…


Help for the Used Car Director...

Posted on January 20, 2014 at 5:33pm 0 Comments

 It’s ready to help you.. as quickly as today!  You can now have instant access to over 20,000 cars and trucks.  No Auction fees, no buy fees and no “no sale” fees either…. With the same quality assurance offered by your local auction.

How about buy bids?  Would you like it if you could get…


Demonstration Drive? Every Single Time! Building your Business

Posted on August 8, 2012 at 10:00pm 1 Comment

How many times have I asked a sales person, "Have they driven the car?" Do you have any idea how many times I hear, They drove it at the other dealer or they don't have time to drive it or my favorite. They already own one that is three years old.  Really?  You are going to waste all that time on a write up when your chances of closing a deal without a demo…


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At 6:04am on September 14, 2010, Douglas R Manley said…
You must be a glutton for punishment to read 152 pages at one sitting. Anywho, thank you for your comment about DUH!

Here is what others are saying.

Southwest executive director, state auto dealer association said, "Have read book and thought it was very well done."

Journalist said, "Reading it as time permits. Interesting read."

Midwest executive director, "Read the first few chapters and it really highlights concerns with family businesses. I'm sure we all have a few rocks to look under!"

Ohio dealership general manager said, "Good common sense."

Minnesota dealer said, "Haven't finished what I see so far."

Indiana dealer said, "It made me laugh quite a bit."

California CEO of well known company said, "Thank you for the copy of DUH!. I really enjoyed the reading."

Dealer development consultant said"...have read about half of it. Thus far it has been extremely informative and entertaining. "...your book gives me additional insight into areas of the dealership that I have not had long term exposure to, and that information is invaluable to the value I can bring to my dealer clients."

Executive director, state auto dealer association said, "Tossed it."


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Blog Posts

Making the Most of 2018’s Automotive Predictions

Posted by Derek White on January 18, 2018 at 5:37pm 0 Comments

2018 is underway and with the New Year comes a lot of…



Posted by John Sternal on January 18, 2018 at 1:52pm 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%. Cars overall dropped -3.0% and trucks decreased -2.8% in value during…


Posted by John Sternal on January 18, 2018 at 1:50pm 0 Comments, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-three different vehicles…

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