In the world of car shopping, a common frustration has emerged among prospects: dealerships that can't be bothered to answer your questions but have no problem flooding your inbox with unwanted marketing emails. This scenario often feels like a slap in the face to customers who simply want straightforward information, only to be met with a barrage of automated responses. …

Let’s face it: every dollar you invest in your dealership needs to come with a return, and that goes double for the money you spend on boosting sales performance. As competition between dealerships is becoming ever fiercer, savvy owners and GMs are looking for new and innovative ways to increase profits with the most cost-effective strategies. 

There…

You wouldn't believe the horror stories I hear from friends and family about car shopping. But guess what? They're not the only ones. As a lifelong retailer, I've seen firsthand the internal circus creating such a frustrating customer experience. Here's a dirty little secret: a lot of the blame falls on lazy managers who simply don't care. …

As showroom traffic slowly drops and customer habits change, your sales team’s phone skills are becoming more important than ever for maximizing revenue and hitting monthly sales goals. Customer service, in-person appointments, long-term loyalty, and higher sales and service engagement are all critical benefits you’re relying on your team’s phone skills to…