Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation, and brand…
ContinueAdded by Aubrey Hankins on October 13, 2016 at 1:58pm — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be…
ContinueAdded by Larisa Bedgood on October 4, 2016 at 10:33am — No Comments
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call…
ContinueAdded by Aubrey Hankins on September 22, 2016 at 3:05pm — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…
ContinueAdded by Aubrey Hankins on September 21, 2016 at 3:28pm — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…
ContinueAdded by Aubrey Hankins on September 20, 2016 at 1:00pm — No Comments
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by …
ContinueAdded by Larisa Bedgood on September 20, 2016 at 10:28am — No Comments
Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me to decide to leave the conversation, and the dealership, than it takes me to…
ContinueAdded by Aubrey Hankins on September 19, 2016 at 2:42pm — No Comments
Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…
ContinueAdded by Aubrey Hankins on September 15, 2016 at 12:30pm — No Comments
Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…
ContinueAdded by Aubrey Hankins on September 13, 2016 at 2:07pm — No Comments
The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…
ContinueAdded by Aubrey Hankins on September 12, 2016 at 10:48am — No Comments
In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…
ContinueAdded by Aubrey Hankins on September 8, 2016 at 8:54am — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market. However, according to …
ContinueAdded by Larisa Bedgood on September 7, 2016 at 10:43am — No Comments
Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…
ContinueAdded by Aubrey Hankins on September 6, 2016 at 9:41am — No Comments
Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten…
ContinueAdded by Larisa Bedgood on August 22, 2016 at 9:46am — No Comments
Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…
ContinueAdded by Larisa Bedgood on August 16, 2016 at 9:32am — No Comments
This is according to a new survey released by …
Added by Larisa Bedgood on August 9, 2016 at 8:53am — No Comments
Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile technology has forever changed the course of history,…
ContinueAdded by Larisa Bedgood on July 19, 2016 at 8:16am — No Comments
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase…
ContinueAdded by Larisa Bedgood on July 18, 2016 at 12:35pm — No Comments
You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by …
ContinueAdded by Larisa Bedgood on July 7, 2016 at 10:07am — No Comments
As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer…
ContinueAdded by Larisa Bedgood on June 30, 2016 at 9:12am — No Comments
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