All Blog Posts Tagged 'Best' (97)

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online…

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Added by Garry House on April 2, 2013 at 9:00am — No Comments

From the NCM Institute: Do your managers know how to maximize their ROI opportunities? Written By: Robin Cunningham

Written By: Robin Cunningham

For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute.  I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…

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Added by Garry House on March 28, 2013 at 3:11pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 5:42pm — No Comments

From the NCM Institute Blog: The Road Less Profited by: Keith Shetterly

Written by: Keith Shetterly



We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!



Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…

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Added by Garry House on March 12, 2013 at 9:00am — No Comments

From the NCM Institute Blog: The Big Deal About Big Data Written by: Russell Grant

This article was written by: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how…

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Added by Garry House on March 6, 2013 at 2:09pm — No Comments

From the NCM Institute Blog: Why are more customers tripping and falling at dealerships? By: Dennis Kane

This article was written by: Dennis Kane

 

I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.

This uptick can be attributed to some or all of the following factors:

  • Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,

  • Dealerships are servicing a greater number of cars because more…

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Added by Garry House on February 28, 2013 at 5:44pm — No Comments

NCM wants to know: Is there a disconnect in your automotive dealership? l

This article was written by NCMi Instructor, Steve Hall.

Being an instructor at the NCM Institute has some definite advantages. I am blessed with an abundance of information, from all levels of the dealership. Week by week, we get to interact with owners, general managers and department managers. Not only do we share our information and best practices, but listen and learn about what is going on in your…

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Added by Garry House on February 13, 2013 at 12:00pm — 2 Comments

From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

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Added by Garry House on February 1, 2013 at 3:30pm — 1 Comment

From the NCM Institute Blog: Earn the Right to Authentic Self-Esteem by Dave Anderson

Today's Up To Speed article is contributed by Dave Anderson, president of Dave Anderson's Learn to Lead, an international sales and leadership training and consulting company. Prior to beginning Learn To Lead, Dave enjoyed an extensive and successful career in the automotive retail industry

self-esteem Self-esteem is defined by the dictionary as: a realistic respect for or…

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Added by Garry House on January 30, 2013 at 11:30am — No Comments

NCM wants to know: Where Has All the Automotive Sales Talent Gone?

Rarely do we come across a dealer today who claims to have a sufficient number of vehicle sales personnel. When adding the word “quality” to “vehicle sales personnel,” the dealers’ claims of staffing success turn pretty ugly. Why is it so difficult to attract quality people for automotive sales positions?

Several years ago, I was working with a client in Southern California and conducting one of my rare sales training meetings. The subject of the meeting was "Developing and Engaging…

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Added by Garry House on January 27, 2013 at 8:30am — 17 Comments

From the NCM Institute Blog: Earn the Right to Authentic Self-Esteem by Dave Anderson

Today's Up To Speed article is contributed by Dave Anderson, president of Dave Anderson's Learn to Lead, an international sales and leadership training and consulting company. Prior to beginning Learn To Lead, Dave enjoyed an extensive and successful career in the…

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Added by Garry House on January 15, 2013 at 9:49am — No Comments

From the NCM Institute Blog: Don’t Be a “Lacky": The 5 Biggest Mistakes in Buy Here, Pay Here by Brent Carmichael

I have the honor and privilege of traveling this great country of ours and working with all types of BHPH dealers on a consulting, training, and 20 Group basis. I am a firm believer that we learn more from our mistakes than our successes. When I first started to put this article together, I made a list of the most prominent mistakes I see BHPH dealers make. Problem was, the list was about 1,001 mistakes long. Most if not all of which I had made as a dealer myself.

After looking over…

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Added by Garry House on December 19, 2012 at 9:30am — 4 Comments

NCM States: "It's Time to Raise the Bar for Automotive Internet Closing Ratios" Go from Good to Great !

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for Internet closing ratios.

At NCMi, we have always believed and…

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Added by Garry House on November 27, 2012 at 3:00pm — No Comments

From the NCM Institute Blog: Dealerships Can’t Hide Shady Sales Practices from Snitchers

Today I'm pleased to introduce Rebecca Chernek of Chernek Consulting (CCI) as NCMi’s newest Up To Speed Guest Expert. Rebecca specializes in Finance & Insurance training to Automotive, RV, Powersport and Marine dealers nationwide. With an impressive automotive retail background spanning over 25+ years, Rebecca has hands-on, proven experience in automotive retail including sales, director of finance and general management. She…

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Added by Garry House on November 6, 2012 at 9:29am — 1 Comment

Best Salesman in the World, It's All About Content !

                

It's all about Content

Steve Jobs, the best salesman ever, changed my life…

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Added by MANNY LUNA on October 26, 2012 at 2:00pm — 1 Comment

From the NCM Institute Blog: What do you do if your "rock star" producer wants to be a manager?

Here’s your dilemma: One of your top performers--maybe a vehicle sales consultant, maybe a service advisor, maybe a technician, maybe an F&I producer--just advised you that he really wants to become a manager. Although you don’t really want to lose his production, you know that if you don’t appropriately address his request and desire, he might quit and leave, or maybe worse, he might quit and stay.

Here is what else probably bothers you about this situation;…

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Added by Garry House on October 16, 2012 at 10:30am — 10 Comments

From the NCM Institute Blog: Work Smarter, Not Harder in Your Auto Dealership!

In my 25+ years in the automotive dealership training and consulting arena, I have been exposed to numerous dealership executives, department managers, and sales and service personnel who felt the need to be “on the job” 60, 70, and, yes, even 80 hours per week. And no matter how much you love the retail business and its diversity, excitement and challenges, that level of time investment in your business career will never allow you to achieve any type of reasonable balance between your…

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Added by Garry House on October 4, 2012 at 2:37pm — 1 Comment

From the NCM Institute Blog: Are You Closing 20% (or More) of Your Internet Leads?

A sound Internet/BDC operation is a key component of every successful automotive dealership. The question is, what makes a sound Internet/BDC operation? When the NCM Institute decided to sponsor a dealership Internet/BDC training program earlier this year, we decided upon one of the recognized e-Commerce experts in the retail automotive industry,…

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Added by Garry House on October 2, 2012 at 1:45pm — No Comments

From the NCM Institute Blog: Are You Ignoring Your Training Needs?

Early in my retail automotive management career (back in the late 1960’s), I was fortunate to meet a renowned sales and management trainer. His name was Clint McGhee, and his training disciplines and materials provided the foundation of sales success, not only for my dealership, but for many others as well.  Following is one of Clint’s mantras, with which I may have taken a little editorial freedom:

“Avail yourself of every training opportunity.…

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Added by Garry House on September 27, 2012 at 12:30pm — No Comments

From the NCM Institute Blog: Managing Change at Your Auto Dealership - Part 1

I’m sure you’ve heard this theme over and over: the automotive retail world we work in today is in continual flux, requiring continual adaptation and an unprecedented acceptance of change. At the beginning of each of our NCM Instituteclasses, we ask the attending dealership executives and department managers, “What is your biggest single challenge?” Although it may not quite come out of their mouths this way, the answer we…

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Added by Garry House on September 20, 2012 at 1:03pm — 3 Comments

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