Let’s review some Customer Retention….facts…

These statistics are directly from NADA, the National Automobile Dealers Association…

Ninety percent… and I repeat…

Ninety percent of a dealership’s advertising budget… is spent attempting to acquire a NEW or Pre-Owned vehicle customer.

While the remaining…

Does your organization have minimum acceptable standards…for your salespeople and Managers??

Standards… that are the very least amount that is acceptable…and still retain your job?

Now…every good organization has goals and aspirations…

And every good organization… has the statistics on what the benchmark numbers are and…

Goal setting for Automotive Salespeople

All too often in the Automotive world, we let our salespeople fend for themselves every month. There are not enough dealerships,…

Does your Company have a selling plan for “Building Value”??

Your customers have come a long way.  Customers are more knowledgeable, proactive, and price conscious. They regularly scour the Internet for low prices and have come to expect much more for each dollar they spend.

So what is YOUR Company doing to sell…

FAVORITE QUOTES

Once we rid ourselves of traditional thinking

we can get on with creating the future. 

James Bertrand

One of the nice things about problems is that a good many of them do not exist except in our imaginations. 

Steve…

"Compared with"

The simple word track, “Compared with” will help any Team Member overcome the Clients “too high” price objection.

In most scenarios, when your Team Member presents the initial pricing figures to your…

"TELL ME MORE"

The simple word track, “Tell me more” is one of the most powerful yet simple word tracks you can give to your team! This simple word track both builds rapport with the client AND defines exactly what the customer’s statement or…

Our never ending quest…as leaders…is to stretch people farther… than they think they can go…

To take an individual…or a team…and stretch them all the way out… till they feel they are at the edge of the cliff…

And just as they are about to fall off…extend our hand…tell them how important they are…

tell them that you…

Who is facilitating your Coaching?

There are literally thousands of coaches out there…with their own slant or insight… on what is the correct way of doing things…

My question is this…

Does their coaching align exactly with what your core values and culture are all…

As a leader…do you know what motivates every individual in your organization??

Do you know why each individual comes to work each day…and earns a living working with you??

What are the driving forces behind each individual…that makes them get up every morning…fight the traffic…and come to work for your organization??

I can tell you…if you don’t take the time to see what motivates every individual in your organization…you will not…

How do you develop leaders in your business??

First of all, I think it is important to get EVERYONE to understand….that they are ALL leaders.

This is a tough concept for some people. Maybe they feel like the average employee out there, just doing what they are told and moving forward in life…..

But the fact…

In the movie classic, “The Wizard of Oz”, the character Dorothy, upon seeing the impending storm yells out…..”Auntie Em, Auntie Em…it’s a twister…it’s a twister!”

This is how most Automotive Dealers and General Managers feel about social media marketing. The social media storm is coming on fast, and spinning in directions that no one can predict where the future will go!

I have personally been in the retail automotive industry for 30 years,…

Sometimes your biggest weakness can become your biggest strength.

 Take, for example, the story of one 10-year-old boy who decided to study judo despite the fact that he had lost his left arm in a devastating car accident. …

What does it take to lead in today’s world??

What are the ingredients that go into making a good leader??

Good question.

First of all, you need to understand the responsibilities…

Just what is accountability???

The dictionary defines accountability as……

“The state of being accountable, liable or answerable”

HMMM…….Liable??

Sounds like someone is going to get in trouble……doesn’t it??

How about this definition of Accountability??????...........

 …

Have you ever heard this phrase??

In every conversation…someone is buying…and some one is selling…

Let me repeat that…

In every conversation…someone is buying…and some one is selling…

It could be a simple conversation…

Coaching…or should I say…continual coaching… is THE… most important ingredient in running a successful business….

But with so much time…effort…and money being spent on coaching …why isn’t it more effective??

Let’s take a look at coaching as a whole…

It goes without saying…that coaching …as with…