I believe training should happen in every department, every day. If you have a business development center (BDC), it should be mandatory! Contrary to popular belief, training doesn’t have to be a complicated affair. Ongoing, daily training does produce results.



Why do we train our BDC personnel? Because we need to bridge the gap between the sales department and the BDC, and the easiest way to do that is by properly training both sides. The…

Before you can hire, you have to recruit and that doesn’t mean just placing an ad in the local paper. Recruiting for a business development center (BDC) is serious business because these individuals will represent your dealership to the community. They will be your voice, your first impression. If you hire the wrong people, you could inadvertently ask prospects to shop elsewhere.



I am assuming you have already hired an outstanding business…

Often, when dealers are contemplating starting a business development center (BDC) in their dealership I am asked, "Who should run the BDC?" The question I should pose to that dealer is: how good do you want your BDC to be? A business development manager (BDM) is directly responsible and accountable for maximizing sales and profitability of the BDC to agreed levels of performance. To achieve top performance, you have to hire top talent.

Before…

I am told that in the early 70's, finance offices were not in every dealership. They were just beginning to pop up here and there. Today, almost every dealership has a finance department that is responsible for their own production separate from the sales department. A similar thing started happening a few years ago with Internet departments. Now many dealerships have Internet departments separate from the traditional sales staff. Today, business…

http://www.NewVisionSales.com

In today's market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest…