If you want to Sell MORE Cars…

Remember “Macro” Versus “Micro”…

A 3 year old has around 900 words in his vocabulary; over the next 15+ years a child’s word bank will explode to an average capacity of 20,000 words. As a parent, it would be impossible to teach your toddler everything you have learned in life in 7 short days, yet dealerships are guilty of cramming thousands of hours of experiential knowledge into a week long boot…

Fire Your Internet Sales Manager

I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of automotive Internet sales in the late 1990s, it was a novelty…

I do not think I can stomach reading another article or blog post of how untrustworthy the automobile business is.  Plastered on the internet and “consumer interest” magazines boast information of the  “inside secrets” of dealerships or “how to negotiate your best deal.”  What consumers do not realize is we read those articles too and I actually get quite a laugh. …

It seems hard to fathom that a person can drown in just over an inch of water. Once the lungs are blocked and the brain is starved of oxygen, cerebral hypoxia kicks in making a person delirious eventually succumbing to death-a great tragedy can occur from something as small as the length of your fingernail. Similarly, salespeople are drowning in a puddle of…

Three Must-Have Gadgets For The Automotive Professional

I am always on the lookout for technology that will enable my clients to be more efficient and effective in selling to and servicing their customers. I am excited to share with you three of my current favorites, which will seriously enhance the way you and your dealership engage,…

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_228_-_Marsh_Buice.mp3 (19 minutes long)

In this week's podcast, we discuss how you can set yourself up for success on the sales floor. Sadly, selling has become a lost art-form. Many sales people approach their…

You can listen to (or download) the podcast here: AutoSuccess: The Podcast

Hope you enjoy it.

Have a great weekend!!!