Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.
Now, you can see how many people saw a post or interacted with it by…
Added by Paul Potratz on December 28, 2010 at 4:46pm — No Comments
Added by Paul Potratz on December 22, 2010 at 2:18pm — No Comments
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…
ContinueAdded by Paul Potratz on December 16, 2010 at 4:47pm — No Comments
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…
ContinueAdded by Paul Potratz on December 15, 2010 at 3:47pm — No Comments
I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…
ContinueAdded by Paul Potratz on December 14, 2010 at 3:27pm — 1 Comment
Added by Paul Potratz on December 7, 2010 at 4:43pm — No Comments
Added by Paul Potratz on December 6, 2010 at 5:34pm — No Comments
Added by Paul Potratz on December 3, 2010 at 4:40pm — No Comments
Added by Paul Potratz on December 2, 2010 at 11:47am — No Comments
Added by Paul Potratz on November 22, 2010 at 4:00pm — 3 Comments
Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with
their friends and come to expect the same casual approach from the
pages they like.
There is a much better chance of gaining fans on your page if you post pictures, interesting facts and…
ContinueAdded by Paul Potratz on November 19, 2010 at 1:53pm — No Comments
ContinueOne woman who frequently flew on Southwest, was constantly disappointed with every aspect of the company’s operation. In fact, she became known as the “Pen Pal” because after every flight she wrote in with a complaint.
She didn’t like the fact that the company didn’t assign seats; she didn’t like the absence of a first-class section; she didn’t like not having a meal in flight;…
Added by MANNY LUNA on October 4, 2010 at 7:30pm — No Comments
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