What boxer would step into the ring without having studied his opponent? What coach would take his team onto the field without have watched game films of their competitor? One of the key differences between being a champion or an “also-ran” is knowing the strengths and weaknesses of your rival. The same is true in business. The ability to scout your opponent and then use this information to design and implement a solid game plan is critical to your dealership’s success. As a professional,…

Google recently got into the credit card business and they expanded the program recently.

A WebmasterWorld thread…

Sexiest Super Bowl 2012 Ads...

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…

Dealers should be pushing all there content out to all the social sites the next 11 days! 

Posted By: Manny Luna CEO VL Automotive…

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…

There is a combination of hope and fear in the automotive industry. On one hand, many dealers and vendors are really starting to "get it" when it comes to automotive internet marketing. Dealers are finally embracing the internet as the primary arena through which to market their dealerships and vendors are starting to…

The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video where your star accidentally injures himself and end up going viral overnight. The problem is that you rarely can fake it. The internet has a good nose for the authenticity and can smell…