All Blog Posts Tagged 'media' (563)

If I Sold Cars Today - How Would I Do It Differently

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I would go about it very, very differently. You see, even back when I first started selling cars I understood the value of…

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Added by David Johnson on May 3, 2010 at 9:13pm — No Comments

Your online customers are standing in front of you... with their friends and family!

Or at very least that's how all of your dealership personnel should treat them. It reminds me of years ago when CRM tools were the new the rage. Remember that? When seemingly every dealership was racing to buy the best CRM tool with all of the most advanced and ease of use features? Back then I too was selling CRM solutions to dealerships and oft times I used an analogy that seemed to resonate with dealer principals and general managers and it went something like this:

Imagine a cell… Continue

Added by Ron Morrison on April 27, 2010 at 12:02pm — No Comments

Social Influence, Not Just For Your Sales Department: A Special Finance Perspective

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the latter of which will be the cornerstone of…

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Added by David Johnson on April 19, 2010 at 9:23pm — No Comments

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