In your marketing strategies, you should be working hard to tailor your message to specific audiences. Luckily, Google has a tool that can be used to help you. It allows us to show a certain piece of content to an audience if it meets a certain criteria. Learn more by watching this week's Hard Facts with Samantha!…
ContinueAdded by Paul Potratz on March 10, 2017 at 2:06pm — No Comments
Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.
Thankfully, the days of scrolling through your news feed and having a video instantly play are long gone. Facebook has…
ContinueAdded by Paul Potratz on August 6, 2015 at 10:08am — No Comments
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…
ContinueAdded by sara callahan on October 22, 2014 at 9:25am — No Comments
Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…
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Stop valuing quantity over…
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Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…
ContinueAdded by Paul Potratz on July 22, 2014 at 11:25am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
Added by Paul Potratz on July 15, 2014 at 11:58am — No Comments
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 12:09pm — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…
ContinueAdded by Paul Potratz on July 1, 2014 at 10:07am — 1 Comment
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Find Out About The Strategies That Led To It's Success
In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.
Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.…
Added by Paul Potratz on June 10, 2014 at 12:25pm — No Comments
Added by Paul Potratz on May 27, 2014 at 12:34pm — No Comments
Added by Paul Potratz on May 21, 2014 at 12:24pm — No Comments
In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.
Added by Paul Potratz on May 13, 2014 at 4:31pm — No Comments
Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!
Tune in now and…
Added by Paul Potratz on May 7, 2014 at 3:53pm — No Comments
Added by Paul Potratz on April 29, 2014 at 3:48pm — No Comments
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Added by Paul Potratz on April 22, 2014 at 3:31pm — No Comments
Added by Paul Potratz on April 8, 2014 at 11:50am — No Comments
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.…
Added by Paul Potratz on April 1, 2014 at 10:52am — 1 Comment
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